In 2016, a new startup named allbirds has seriously changed the sneaker game with an unlikely ingredient: wool. What you think is reserved for your favorite pullovers or shawls is actually a great fabric for training shoes: it wicks moisture away, minimizes odors and regulates temperature (hot and cold!). That's why Tim Brown, the founder of allbirds, thought that this was the perfect fabric for shoes.
Brown co-founded the company with co-founder Joey Zwillinger to find new uses for natural resources rather than relying on plastics. Their shoes are made from merino wool with a carbon footprint 60 percent less than traditional synthetic materials, and castor beans, a sustainable green polyurethane source for the insoles. And because they have the perfect fitness meet lifestyle look, you can wear them all day long (training included) and in any weather.
While all the birds are leading the wool sneaker charge, other brands are bopping trend. You may not want to throw your high-performance running shoes yet, but this is a great option for those looking for a more sustainable coach that goes from studio to street.