There is a modest shop front in a humble mall in North Hollywood, California, where groups of humble men and women kill dragons. They carry swords and maces. They fight goblins, duck fireballs, wage war with Vikings and super villains. Their goal: to build the strength of the Hulk, the resilience of Wolverine and the power and grace of Wonder Woman.
And then, like any other good superhero, they return to their humble lives, with secret identities.
This store front is Nerdstrong, and as the name suggests, it's a different kind of gym. It's the idea of Andrew Deutsch, a 46-year-old former technician. Nerdstrong's members have regular jobs ̵
They also have an aversion to brutal fitness culture, and this is where Nerdstrong's magic comes from. Tell this gym that you will make the most of the body weight squats and roll people's eyes. Tell them someone is going to swing a mace on their heads, and they have to squat to avoid the blows as often as possible, and they'll stand in line like eager glass heads.
So that's all Sci-Fi Meet CrossFit box at Nerdstrong. The concept was born eight years ago when German tried to help a friend by divorce. "I knew the training would help him," he says. As a dedicated CrossFitter, German elicited his buddy to train in his garage gym. But after some attempts to sell his mate in CrossFit's hyperintensive, stronger, stronger, and faster ethos, Deutsch realized that his friend was not involved.
German knew that his friend was a player, so for a training, he changed things. He started the session not with mobility exercises but with a piece of graph paper. "I said to my friend," Today we are doing a dungeon training, "he says.
Deutsch drew a dungeon card (think Dungeons and Dragons table toy) and showed his friend a room First room, explained German, his buddy would have to break open a door and "fight a monster" by doing an exercise for two minutes, if he has defeated the monster (by doing his repetitions), he will move to the next room There were other rooms, each with a similar structure: "Beat the Monster" or "Open the Item" or "Unlock the Door" by doing an exercise.
Suddenly, a Burpee was not a Burpee, a Pushup was not a Pushup German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_magazine-archiv…hid=june2004 German: www.goredsea.com/de_magazine-archiv…hid=june2004 German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_magazine-archiv…hid=june2006 German: www.goredsea.com/de_magazine-archiv…hid=july2006 German: www.goredsea.com/de_mag Early Archenemy: Member Trust
German opened Nerdstrong in 2014, and in many ways it seemed to be a natural rapprochement. Marvel and Disney had made comic books behind Captain America and Iron Man and Thor cool, and video games, the other nerd stronghold, were in the limelight thanks to professional sports. More and more NFL players took Call of Duty and Halo and Madden.
Nevertheless, German had challenges early on. For all the guys who wanted to train in his garage, he initially had trouble signing up members for Nerdstrong, a gym he sold to people who disliked the gym. And bodybuilders and crossfitters found the gym too weird.
The solution to German: Give things time, especially since it has found members that are easy to remember. So, German began to focus on developing a small but loyal community and even celebrating "nerdaversaries" that recall the first visits of members to his gym.