What is Moringa and are his alleged health benefits even real?
"Moringa Oleifera. Have you ever heard of it? "Asked Mehmet Oz, M.D., his television audience in 2012." Moringa oleifera comes from the Himalayas! And there is a tree in northwestern India where this tree is growing, used for many, many centuries, just because you feel slavish because you do not have enough energy. "
Dr. Oz and a guest stand behind a table covered with collapsible jars and a sign: Revive your life. He gives her a cup of Moringa tea. The glass mug shimmers yellow-green. She swallows and grimaces. She does not look revived.
Seven years after this episode, health-conscious consumers can find Moringa everywhere, from Whole Foods to Walmart and in teas, powders and capsules.
There are Moringa Snack Bars, Moringa Energy Shots and even Moringa Snack Puffs (gluten-free!). The alleged benefits include lowering blood pressure and blood sugar, combating cancer and even protecting against arsenic toxicity.
Moringa products are tagged with all the common buzzwords ̵
1; "organic," "pure," "raw," "vegan," "not GMO" – and often claim to be better for you than kale.  image "title =" image "class =" Lazyimage Lazyoad "data-src =" https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/490661651-1552582835.jpg?crop = 0.664 xw: 1.00xh; 0.0856xw, 0 & resize = 480: * "/>
The taste? Well, a smoothie masked well, which would be hard to swallow otherwise, a bit like a grass clippings The world market value of Moringa supplements is getting loud Investments by Technavio will increase by almost 10 percent by 2022.
The global supplement market reached $ 132.8 billion in 2016, and Moringa is only a small part of it. Growth is an indicator of what it takes To stand its ground in a crowded field To understand the rise of the Moringa, one has to look beyond the taste, and like many acai and chia seeds and so-called superfoods before that, the company has changed from obscure food to billion dollar business We go back far as the marketing of Moringa began.
Step 1: Germinate the History of Exotic Origin
In 2010, a volunteer from Peac lived e Corps called Lisa Curtis in Niger and fed on rice and millet. After a few months, she began to feel weak. At that time, some villagers told her about a local plant that the natives of Sudan in Africa had called Shagarat al rauwãq: "The Purifier Tree."