After days of cryptic Instagram teasers, the wait is finally over: Glossier has launched Glossier Play: While the Internet has everything from a nightclub to Snapchat-like digital While Glossier's name came from pure, dewy, freckled freckles, its new spinoff is made up of highly octane color and glitter – basically the exact opposite of make-up without make up. (See: The New Zit Stick by Glossier Gets Pimple for Only $ 14)
The launch includes four products and two tools: Colorslide is a gel eyeliner pen available in 1
For those who want everything, Glossier Play has also launched The Playground, which includes every product in any color at a cost of $ 15. (Related: Glossier Just Launched Body Care Is Really Suitable for Every Body)
In today's announcement, the founder of Emily Weiss posted an Instagram video of herself wearing the products in NYE in 2017, more than a year before they were available. "I'm so excited to bring this brand to market today after years of dreaming, creation and collaboration," she wrote in her caption. "This is the definition of a work of love and passion – the sheer JOY of MAKEUP!" She wears the Colorslide Eyeliner in Adult Swim, a dark navy blue and the Glitter Gelée in Phantasm. (Only judged by color payout, both are worth picking.)
All products are cruel, vegan and hypoallergenic, depending on the brand, and cost between $ 4 for The Blade and $ 60 for the playground. They are available at Glossier.com/play. Keep going.