- The JUUL is a type of e-cigarette that resembles a flash drive.
- Since the JUUL is relatively small and discreet, parents and teachers are concerned that adolescents use the JUUL carelessly during class.
- There's Evidence That E-Cigarettes Are Generally Associated with Serious Health Risks
- Under pressure from the Food and Drug Administration (FDA), JUUL Labs have announced they will pull their flavored products off the shelves and social media
Remember when you were a teenager and you hid in shady streets or in a friend's cellar to occasionally sneak a cigarette at the prying eyes of grown-ups? Well, thanks to the rise of e-cigarettes, these times are over. With Vapes, people can smoke anytime, anywhere ̵
In recent news, JUUL Labs – with more than 70 percent of the US e-cig market – has announced plans to pull some of its fruity flavor products off its shelves and end its social media promotions. New York Times .
"Our intention has never been that Juul be used by teenagers," said Kevin Burns, chief executive of JUUL Labs, in a statement, according to Times . "But intention is not enough. The figures are important and the numbers tell us that the use of e-cigarettes is a problem for minors. "
The announcement comes under pressure from the FDA, which has penetrated steam products for young consumers. In a September report, Commissioner Scott Gottlieb pledged to address the "epidemic" of vaping teenagers and penalize retailers selling e-cigarettes to minors. "While we continue to strive to take action to promote the potential of e-cigarettes to help adults move away from flammable cigarettes, this work can not be at the expense of children," said Gottlieb. "We can not allow a whole new generation of nicotine to become dependent."
The JUUL was also quoted explicitly in the press release. He added that earlier this year, the FDA issued more than 60 warning letters and fines to retailers selling JUUL products to minors. In addition, in October, the FDA confiscated more than 1,000 documents from JUUL Labs headquarters, some of which relate to the company's sales and marketing practices.
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But what exactly is the JUUL and what are the health risks of vaping in general? Here is what we know.