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Tyson enters the vegan protein market "Faux Meat"



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] Tyson, the frozen chicken tender and ready-to-eat beef company, plans to devote itself to new vegan proteins in 2019 other fast-growing options, including the Impossible Burger, can compete. Arkansas Democrat-Gazette Tyson President and CEO Noel White said the transition to plant-based protein alternatives was simply due to the growing unprecedented demand for vegan options. (Connected: 12 things that no one vegan vegans says) [19659004DasUnternehmenstelltbeträchtlicheRessourcenzurVerfügungum"schmackhafteProteinalternativenzuschaffendiefürjedenzugänglichersind"sagteWhiteaufeinerHauptversammlungdiesesMonatsErsagtespäterderGazettedassdasUnternehmenveganepflanzlicheFleischwarenproduzierenwerdebedeutenderWeg"

This is not the first time that Tyson h as shared his plans for expansion in the food market based on plants: Tom Hayes, a former CEO of Tyson, the company ordered to invest in Beyond Meat in October 201

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"If you can not beat them" em, right ?, Hayes said Feedstuffs cited last August, when he was asked about Tyson's investment.

White believes that while the demand for meat products remains stable, more buyers are enjoying what is commonly referred to as "flexitarian" diets, and in both categories there is room for success.

"There is an increasing number of people who want to eat a product they consider healthier, and it can be non-animal protein – a mixed protein," said White.

Tyson Ventures (a division of the same company) and Kellogg's have raised $ 30 million for MycoProtein, a technology-based food manufacturer specializing in vegan mushroom-based proteins . Livekindly reports. (Related: Vegan Alternatives for All Your Cheese Hangings)

The Gazette reports that Tyson will shortly make a formal announcement, but executives say that herbal products could soon be sold alongside other Tyson products in this Supermarket from this year. If so, this would be a great time: Nielsen data show that vegan meat sales rose 23 percent year-on-year, with Beyond Burger leading the category.

This story originally appeared on CookingLight.com by Zee Krstic.


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