Benefit Cosmetics, known for its bestselling Hoola Bronzer, Porefessional Primer and They are Real! Mascara is pushing to make the beauty industry a more inclusive and diverse world.
In Ireland, Benefit used the 20-year-old Irish model with Down syndrome, Kate Grant, as the face of the campaign for the new Roller Liner. 19659003] Kate's mother, Deidre, in an interview with Metro, opened the dazzling success of her daughter and her passion for modeling. "It paves the way for people who come after her," said Deidre.
"Kate is aware of this and wants to inform people with disabilities about inclusion, and that's what she's done from the beginning," she added. "She is aware that she can do this in a way some of her friends can not. She uses her voice for her.
"We discovered Kate by chance in the summer of 2018 when we saw a Facebook video about her trip to model modeling," said a Representative from Benefit Ireland PEOPLE
The representative said "The team immediately fell in love with Kate" and her "contagious" energy confirmed that she was the perfect partner for the cosmetics company. "We were fascinated by her incredible joie de vivre and determination. She embodied everything we stand for as a brand, so we knew we needed to find a way to work with her. "19659008]" It is an honor that Kate came to us and we hope she is with us. That shows that beauty and make-up shots can show people from all walks of life, "the representative added , "The beauty industry is changing and we love having people like Kate take the lead."
Kate made headlines in August 2018 when she became the first Down Syndrome woman to win an international beauty contest: Teen Ultimate Beauty Of The World.
After their historic victory, Kate told Mirror UK, "I was shocked. My family was all in the audience, crying and cheering. My dream came true. And this dream is to get a chance to inspire young people with Down syndrome and other special needs to believe in themselves.
This story was originally published on People.com by Kaitlyn Frey.