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ThirdLove responds to the secret interview by Inflammatory Victoria with an open letter to the brand



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Photo: ThirdLove

ICYMI, Victoria's Secret is in hot water this month after the brand's marketing chief, Ed Razek, founder of Victoria & # 39; s # 39; s Secret Fashion Show, in his now infamous interview with Vogue Vogue has commented] Razek has not only objectified and offended women, while he insulted the magazine overseas and transgender people, but he called also the start lingerie brand ThirdLove directly. ThirdLove offers a wide range of sizes and colors of bras for women with different skin tones and body types ̵

1; it seems to be a breeze, right? (Associated: Victoria's secret is under attack for discriminatory comments and celebrities do not have it)

"We are nobody's third love," said Razek Vogue . "We are her first love." As a result, ThirdLove co-founder Heidi Zak reacts to Razek's disagreeable words about women in an open letter to Victoria's Secret, which ran as a full-page ad in today's New York Times .

New York Times Sunday, full-page letter from @heidi to @victoriassecret – Dear Victoria's Secret, I was horrified When I saw the humiliating comments on women your chief marketing officer, Ed Razek, had given to Vogue last week. As hard as it is to believe, he said: "We tried to make a television special for Plus-Sizes [in 2000]. No one was still interested in it. "It's like that, why does not your show do that? Should not you have transsexuals on the show? No, I do not think we should do that. Well, why not? Because the show is a fantasy. "I've read and reread the interview at least 20 times, and every time I read it, I'm even more angry. How can the GMO of a public company – let alone one that seems to be women – make such shocking, derogatory statements in 2018? They market to men and sell a male fantasy to women. But beyond that, at ThirdLove we think of a "42-minute entertainment offer," as you said. Your show may be a "fantasy," but we live in reality. Our reality is that women wear bras in real life when they go to work, breastfeed their children, play sports, care for sick parents and serve their land. Have not we moved beyond outdated notions of femininity and gender roles? It's time to stop talking about what makes women sexy – let us decide. We are ready to pretend that certain sizes do not exist or are not important enough to serve. And please stop insisting that inclusiveness is a trend. I founded ThirdLove five years ago because it was time to create a better option. ThirdLove is the opposite of Victoria's secret. We believe the future will build a brand for every woman, regardless of their shape, size, age, ethnicity, gender identity or sexual orientation. This should not be considered groundbreaking, it should be the norm. Let's listen to women. Do we respect their intelligence? We exceed their expectations. Let women define themselves. As you said, Ed: "We are nobody's third love, we are their first love." We are flattered for mention, but let me be clear: we may not have been a woman's first love, but we will be her last. To all women everywhere we see you and hear you. Your reality is enough. For each their own. -Heidi @heidi

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"I was horrified to see humiliating comments on women "Her Chief Marketing Officer, Ed Razek, made at Vogue last week," she begins her message and pulls out some snippets of Razek's interview that were especially damned.

"I've read and reread the interview at least 20 times, and every time I read it, I'm even more angry," says Zak. "How can the GMO of a public company – let alone one intended for women – make such shocking, derogatory statements?"

Zak continued, "They sell men and sell a male fantasy to women, but beyond that, at ThirdLove, we think of a 42-minute entertainment special."

"Your show may seem like a" Fantasy "but we are really living," she adds. "Our reality is that women wear bras in real life when they go to work, breastfeed their children, play sports, care for ill parents and serve their country."

Zak goes to school Razek on the true definition of inclusivity, as ThirdLove serves all women. "Have not we moved beyond outdated notions of femininity and gender roles? It's time to stop telling women what makes them sexy – let us decide," she says. "We're done pretending that certain sizes do not exist or are not important enough to serve. (See also: #IamPerfect Backlash is the perfect answer to Victoria's Secret" Perfect Body "campaign

The co-founder of the Upstart brand then explained their reasons for founding the company, which essentially arose out of necessity. "I founded ThirdLove five years ago because it was time to create a better option." Zak says, "ThirdLove is the opposite of Victoria's Secret. We believe that the future for every woman builds a brand, regardless of its shape, size, age, ethnicity, gender identity or sexual orientation is the norm. "

Listen to women, respect their intelligence, let us surpass their expectations, let women define you."

mood.

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Razeks Jab directly identifies your brand Zak serves a better one. "As you said, Ed:" We are nobody's third love, we are their first love. "We're flattered for mentioning, but let me be clear: we may not have been a woman's first love, but we'll be her last." (Associated: Regular Women Reinvented The Victoria's Secret Fashion Show and are obsessed) Zak completes her moving message by letting all women, regardless of size or color, know they are worthy: "For all women everywhere, we see you and we hear you," she says. "Their reality is enough, for everyone, their own."

This story originally appeared on InStyle.com by Alicia Brunker.


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