Photo: KIND Snacks
On Monday, KIND Healthy Snacks announced that its new KIND Minis will be available nationwide: The company tested the 100 calorie miniatures in stores regionally for about a year before they were launched across the country.
Founder and CEO Daniel Lubetzky He hopes that KIND Minis will provide consumers with a wider choice of foods than the reduced-portion snacks available today, especially as an option for children's snacks, he said Fortune .
"For years, 100 calorie snacks have been enjoying a healthy Christmas Eve due to their smaller pack size and lower calorie count, but in reality they offer little nutritional value," said Lubetzky, "We hope to postpone the conversation to focus less on the Number of calories and more value sets on the quality of the ingredients. "(Related: Low-sugar snack ideas to satisfy the hunger during the afternoon) [1
At the same time, shoppers are looking for healthier snacks to quench their appetite. About a third of consumers prioritize fast bites with low sugar, salt, fat and calories, while a third prefer snacks that are high in fiber, protein and whole grains, according to a report by Nielsen.
"Many of the leading miniature snacks are just smaller versions of their nutrient-poor whole-foods counterparts, so we decided to snack on minimally-processed, nutrient-rich first ingredients such as nuts over fortified flour or refined sugar," said Stephanie Perruzza, registered dietitian health care and spa expert at KIND. (See also: Are Your Healthy Snacks Really Healthy?)
While KIND has been criticized in the past for branding its products as "healthy," despite high fat and sugar levels, Lubetzky hopes the smaller KIND bars will give consumers one Alternative offer – The Go snacks, which contain mostly empty calories and process flour and sugar.
The KIND Minis have only three grams of sugar and no more than eight grams of fat and are higher in protein and fiber than most portioned products. Minis will be available online and at retail throughout the country.
This story originally appeared on Fortune.com by Grace Donnelly.