Internet hyperbola is nothing new. We say we roll on the floor and laugh when we hardly smile. We use exclamation points as if they were worthless !!!!!!! We say we die. DYING! The video in which the hamster puts his baby in the hamster wheel and then starts to run and the baby hamster rushes around? This video has made us stop breathing and our heart stops beating. We have expired.
We may reach Peak Enthusiasm.
"The words we use go through inflationary tendencies," says Gretchen McCulloch, an Internet linguist who blogs at All Things Linguistics. "For example, hyperbolic adjectives like awesome great are wonderful which are gradually subject to inflationary tendencies. So was great really good or amazing. There was Alfred the Great, Catherine the Great, Alexander the Great. If you now proudly say to someone, it is hardly a cut of good . "
Even numbers are drawn into the hyperbolic vortex. There is a burgeoning form of exaggeration that we use on the Internet and IRL: The percentages we quote when we pronounce an affirmation. 1
In 2017, President Trump told CIA staff he was "1,000 percent" with them. Last year, Alec Baldwin said he would "win 1,000 percent against Trump" in the 2020 election. Steven A. Smith of ESPN said that former L.A. Clippers analyst Bruce Bowen has "1,000 percent right" to criticize Spurs striker Kawhi Leonard. One source reported to the magazine that Ryan Reynolds and Blake Lively are "1,000 percent solid".
How did we get here? In the middle part of the 20th century, the highest percentage of enthusiasm was 110 percent. However, this was strictly limited to how much effort you wanted to spend on a task – especially if you were a Green Bay Packer from Lombardy.  The maximum percentage of affirmation (MAP) remained stable in the second half of the last century and even dropped slightly to 100 percent between 2010 and 2014. If in 2013 you asked the guy in the cube next to you, "Shall we go salad? "According to the rules of statistics, he probably answered:" 100 percent. "Which meant it was an absolutely good way to get a salad, with zero downside.
But then we started to tick. By spring 2016, the maximum percentage of confirmation had risen to 1,000 percent.
Hey, man, is Sweetgreen's spicy cashew dressing better than the Lime-Coriander-Jalapeno vinaigrette?
"1,000 percent yes".
Confirmation of inflation (AI) pushed MAP to 10,000 percent last year. It now stands at 100,000 percent and threatens to continue to rise. Someone I emailed with said that she agreed with a small "100,000%" point. I'm afraid AI could soon mean that we see a MAP of 1 million percent. Or even 1 billion.
Percentages refer to a "hyperbolic treadmill," says McCulloch. "One of the problems with hyperbolas is that it upsets the result When you first look for a new word to hyperbolize, it's really vibrant and exciting when someone says" 1000 percent "for the first time, it sounds like "Wow," that sounds really exciting, but then it loses its excitement because we've used it so many times. "
And then it moves down the treadmill and we push the exaggeration. We spit high percentages without the enthusiasm it supports. This could lead to a bottleneck, which can lead to deafness and general boredom. We have a confirmation deficit and we must begin the difficult process of devaluing our affirmations.
Right, Gretchen ?!
it has always changed, there are people who appoint themselves s the language without checks, just a sense of self worth, saying, "Oh, that's bad."
(I thought we were a team here, Gretchen.)
Just end up with fake, exaggerated numbers, like a gazillion percent or a bazillion percent. What often happens in this case is that millions of people get tired, and people return to their original use as vintage. Sometimes people will not use that particular metaphor domain for a while and rediscover it. It depends on.
(You're too modest and too sensible, Gretch!)
You know who the real victims are? Our children and grandchildren. Do you want them to live in a world where they need to spend sex trillions of up to eight billion percent approval and enthusiasm about whether they like a marginal song or prefer a toothless political position?
1,000 percent not.
In any case, such a drastic step, tempting as it is to reset all at once, can destabilize our affirmation economy. So we all agree to limit our enthusiasm to a healthy 500 percent. We monitor the situation and reserve the right to further reduce the percentages as needed.
I'm serious about 1 billion percent.