How was that possible ?!
There are many benefits to working at T Nation’s Colorado headquarters. First, I’m allowed to use the private T Nation gym. Pretty cute. Second, I work in the same building as our sister company Biotest Labs.
Some time ago Biotest received a large shipment of products – a huge range of Finibars in unmarked white packaging. In case you don’t know, good supplement companies will “pilot” their products to test their taste and texture and make sure everything matches the snuff before they produce millions of them.
The pilot went great and production ramped up. But that wide range of finibars, whose cases were left over from testing, just sat there … right outside my office.
Of course I started snapping one here and there. Then I grabbed another pair. And maybe a few more. Sometimes I would stack a dark chocolate crunch bar with a peanut butter crunch bar, microwave them for 1
If you’re a fan of finibars, you are probably saying, “Um, hey Chris, this bar is designed to be eaten before tough workouts and athletic competitions. They are not snacks!”
Yes I know. And I was still working my way to eat five of these every day: one before training and four more spread out throughout the day or as a substitute for lunch.
I fully expected to gain some body fat. But strangely enough, I didn’t. The only thing that caught my eye was the best workout of my life and muscular pumps that were so tight they were almost painful.
So I decided to take a closer look at the finibars ingredients and find out what was going on.
Protein and functional carbohydrates
Aside from 16 grams of protein – a mix of high quality whey protein isolate and milk protein isolate, not cheap like most food bars – finibars contain 39 to 40 grams of carbohydrates. That worried me at first. I was once a low carb guy. I’m gone, but those carbohydrates scared me a little, given the number of bars I scraped off.
It turns out that finibars are not made primarily from syrup and cheap sugar like most “energy” bars, but instead contain isomaltulose as the primary carbohydrate. It really is a “functional” carburetor, and not just because it can squat while standing on an exercise ball.
Isomaltulose is made from beets, but the molecules have been enzymatically rearranged to create a carbohydrate that is completely digested and completely absorbed – but much, much slower than normal, non-functioning carbohydrates. This is how Finibars get their energy for competitions or long / intensive workouts.
Isomaltulose also induces a very low blood sugar response. As such, the body releases a very small amount of insulin, which causes the body to burn stored fat for energy. Yes, that is, these bars actually promote fat burning and improve metabolism.
That explains how I was able to eat so many of them and stay slim. Isomaltulose is a functional source of carbohydrates that causes the body to oxidize fat more. This is one of the ways to improve endurance and athletic performance.
Studies – randomized, double-blind, controlled cross-over studies – also show that cyclists were able to improve their time trial attempts with isomaltulose by more than a minute – the difference between winning gold and traveling home with just the free T-shirt (1).
Fuel to the destination
Finibars weren’t made because Biotest wanted a slice of the nutritional bar market. No, it happened organically. One Olympic cyclist we worked with said she needed a bar that would fuel her competitions and help her stay hydrated without upsetting her stomach.
Finibars were designed just for them and were not initially sold to the general public. They were later tested on all types of athletes, from ultra-marathon runners to professional bodybuilders to NFL soccer players (who they would eat before games and at halftime).
Actor Bradley Cooper ate them before and after his brutal workout in preparation for his role in American Sniper.
Finibars also offer anti-catabolic protection (very important for natural lifters and athletes) and something called “superhydration”. They help draw water into the muscles – when consumed with fluids, of course – for a superhydration effect, which is vital to supporting and maintaining high performance.
And unlike an “energy bar” in a grocery store, which can upset the stomach when exercising or exercising, finibars soothe the digestive tract. As a bonus, they are wheat-free and gluten-free.
Who should use finibars?
- Lifters and bodybuilders who train intensely (and love a good pump)
- Martial artists and fighters
- Runners and obstacle racers
- CrossFit athletes
- Military personnel
- Anyone who trains their bum
And while you won’t find this on the label or on the store page, finibars are a great substitute for snacks or meals anytime in my opinion. Hey, life is a competition. Refuel and win.
In summary, Finibar …
- Powers the toughest workouts and competitions
- Provides sustainable energy at a high level
- Protects against muscle wasting (catabolism)
- Improves metabolism
- Promotes fat burning
- Supports a muscle pump
- Calms the digestive system
- Tastes damn good
Related: Get Finibars Here
Related: Use This Carburetor To Win Big
- Konig, Zdzieblk, Holz, Theis and Gollhofer, “Substrate use and cycle performance after Palatinose intake: A randomized, double-blind, controlled study”, Nutrients 2016, 8, 390; 10.3390 / nu8070390