Getty Images Ax lle / Bauer-Griffin
Stan Lee, the chief author and editor of Marvel Comics, who became the face of the brand, died . at 95. He is known to have helped introduce what fans know as the silver age in comic books – and by promoting the creation of characters like X-Men, Spider-Man and Iron Man, He also paved the way for Marvel's almost complete takeover of Hollywood blockbusters over the past decade.
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Lee was an indefatigable self-star who extended to Marvel's superhero films. He was known for his extensive cameos not only for the movies, but also for television and video game offshoots of comics. A cameo with a particular buzzword, Avengers: Age of Ultron (19459013) from 2015, has stumbled upon some viewers.
During a scene in which the Avengers are celebrating, Stan Lee plays a veteran of World War II and demands a drink from Thor's bottle containing a millennial spirit "not intended for mortal men" by the seemingly strong alcohol Lee dragged away and says, "Excelsior."
Well, it really should be "Excelsior!" his. It was a popular slogan from Lee, who used it several times in the Marvel universe. He wrote it in his columns for Marvel, calling it a Comic Con panel in Voiceovers as best he could. It was an inspiring, if somewhat enigmatic, allusion. Lee explained his use of the word, meaning "higher" in Latin, in a 19459011 story:
Where did your catchphrase "Excelsior!"
I had many phrases that would end my comic columns: Hang Loose, Face Front, Nuff Said, and I found that the competition always mimicked and used them. I said I will get an expression that they do not know what it means, and they will not know how to spell it. And here came Excelsior, and they never resumed it, thank God.
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Following the news of Lee's death, Chris Evans – aka Captain America – gave his own "Excelsior!" in a heartwarming tribute to the Marvel Mastermind on Twitter.
& nuff said: