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Home / Fitness and Health / The Adidas Ultra Boost Collection by & # 39; Game of Thrones & # 39; is finally celebrating her debut

The Adidas Ultra Boost Collection by & # 39; Game of Thrones & # 39; is finally celebrating her debut



After months of anticipation, speculation and leaks, the Ultra Boots collection by Adidas x finally gets its official unveiling today. The capsule is made up of six versions of the Ultra Boost 4.0, each with a specific Westeros-ian theme ranging from an ice-blue "White Walker" version to a Targaryen-specific pair featuring a light orange thread and a "Fire and. " Blood "heel nose".

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The" White Walker "Adidas Ultra Boost 4.0 Above the" Targaryen Dragons "version.

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19659006] Highsnobiety first broke the news from the collaboration between HBO and the sneaker Megabrand and talked to Stephan Schneider, Senior Project Manager at Adidas Running, about how it all came together. "Considering Adidas and HBO or Game of Thrones In particular, they have two Power plants and two iconic brands, "said Schneider. We wanted to bring a sports icon and combine it with a culture icon to create a truly powerful and meaningful story.

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The "House Lannister" Adidas Ultra Boost 4.0.

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"The whole project is exciting, but seeing the shoes for the first time in person was a great highlight." Jeff Peters, VP of Licensing and Retail at HBO, told Highsnob, "Translating our show designs into shoes was a funny puzzle."

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Adidas and HBO are honing with the work of Adidas with other outside staff (think Pharrell or retailers like Sneakersnstuff) in the Originals program. The result is that the bold colors hide smaller details like house crests on the neck of the sneakers.

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Adidas Ultra Boost 4.0" House Targaryen. "

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" HBO was very open to suggesting how we could bring everything to life " Schneider said, "I think that's the beauty of the collaboration between Ultra Boost and Game of Thrones . It addresses all three dimensions, all consumers. So you definitely talk to the sneakerhead, are you talking about Game of Thrones fan, but you also have a shoe in which you can actually walk. It's just a very cool new twist on a running shoe.

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The "Night Watch" Adidas Ultra Boost 4.0.

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The Complete Adidas X Game of Thrones Ultra Boost collection is available on March 22nd Each one of the sneakers available at retail is $ 180. After the final season of GoT even arrived on April 14th, it means you have time to buy, wait for delivery, and even to wear the shoes in a couple of runs before you sit down to them see h Things are going to run out for Jon, Dany and the rest Mark your calendar.


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