Step into a sports shoe store and you can feel overwhelmed immediately. A seemingly endless number of shoes stack the walls in every imaginable color, and they're all covered with technical labels and words like pronate, supinate, heel strike, minimalism, stability, responsiveness, and more. Suffice it to feel that a second language has to be learned before even thinking about buying a shoe.
But we know better. Buying a running shoe or doing CrossFit or everyday errands should not require more effort than training. That's why we've tested dozens of new shoes (released October 201
And when it comes to running, we know each foot is a bit different, and we've offered some brands that our editors offer love for similar activities, such as distance races. And if you are completely new to running, we recommend that you start with some of the better padded options that are at the top of this article. We hope that our reviews – written in plain English – will make your shoe selection a little easier. If you've picked your perfect pair, you should read the rest of our 2018 Fitness Awards right here .