Usually, I do not take skin care trends, but rather sit back and see if a new product or treatment is worth my time and hard earned money. Often the hype fades and the social media intoxication moves on to the next "it" thing. Meanwhile, my money remains in my pocket and on my shelves are the same proven skin care products.
However, Korean beauty is the exception. According to The Cut in 2015 there were about 2,000 South Korean beauty brands. In the US, Korean skincare has been growing in importance since the introduction of online K-Beauty retailers such as The Face Shop Peach & Lily and Sokoglam . Since Sephora dedicated a whole section of Korean Skin Care the momentum does not appear to slow down anytime soon.
If you are new to the world of K-beauty, you might feel a bit intimidated amidst so many product choices. Where should I start? Customer reviews are a good starting point, which is why I looked, what the buyers so excited. I have compiled a list of top products with at least four stars and 500 or more reviews. Since K-Beauty fans only buy the very best, you can trust that you will make an intelligent skin care selection if a product contains hundreds of glowing comments. From moisturizers to lip masks, this list has something for everyone – K-Newbies and longtime K-Beauty fans.