They think that every corner of the market has already been exposed in the supplement industry. However, the truth is that half of the population – the female half – was historically under-represented on the shelf when it was ever represented. NLA for Her was founded five years ago to make a new choice for women who take on the challenge of getting stronger and taking control of their bodies.
The company's vision was enough to grab the attention of female fitness icons, including the figure of the IFBB Pro Jessie Hilgenberg and the fitness model Lais DeLeon, each dedicated to hundreds of thousands of followers online. With these recognizable faces and bodies in the corner, the company quickly rose to success.
Bodybuilding.com spoke with co-founder Justin Matoesian about the company's path to success and hope for where it will go.
How did your business start ?
NLA for you started in January 201
We teamed up with Jessie Hilgenberg to take the time to really listen to any complaint women had about the supplements currently available. We founded NLA for you after we heard what women really wanted in their nutritional supplements.
Can you tell us something about your background in the fitness industry?
Me and my best friend and business partner Kevin Gundersen started NLA immediately after graduating from the University of Southern California. I was a college athlete and I've always been obsessed with fitness and nutrition. I have not missed more than a working day since I was 13, preparing for high school football.
But Kevin and I are not just long-time consumers of sports supplements, but also students of the industry. We are constantly checking which ingredients are most beneficial for performance and results. I love all things fitness and I am honored to be able to wake up every day, collaborate with some of the best female fitness icons and create quality supplements for women! Kevin and I share the same vision and work ethic, and she has helped make NLA the world's largest sportswear company for women.
Our first athlete and the face of NLA for you, Jessie Hilgenberg, was a true gift for our company. Jessie's intelligence about fitness and nutrition is second to none! It helped us develop all of our supplements, and without them, we would not be the brand we are today.
What are your top products?
NLA for Her offers a full line of women's sports supplements, from fat burners to gluten-free proteins. Our bestselling supplement is our Shred Her Fat Burner, the top fat burner for women on Bodybuilding.com.
Your Aminos BCAAs is an amazing addition and one of our bestsellers. Her Aminos has also been nominated for the Women's Supplement in the Bodybuilding.com Supplement Awards two years in a row for Women's Supplement.
Uplift, our pre-workout, is also a bestseller, as it is available in three delicious flavors, creatine-free and sugar-free, and contains just enough stimulants to create a wonderful sustained energy without the dreaded crash or jittery feel.
Our other top-selling supplement on Bodybuilding.com is our gluten-free, lactose-free sugar-free whey protein Her Whey, which was also nominated by Bodybuilding.com for Women's Supplement of the Year.
Do you have any new products that you would like to share with us?  Our new Pro Series series will feature an improved, more powerful MAX version from our pre-workout Uplift and Fatburner Shred Her. We are proud to launch our new NLA Naturals line. The first product launch will be our herbal, non-GM vegan protein with a delicious vanilla chai latte flavor. The line of NLA Naturals will serve both women and men.
In your opinion, what is the best and the worst component in the supplement industry?
No doubt the best thing about being in the supplement industry is the satisfaction you feel when you hear that your customers are getting wonderful results with their supplements. From our products that help beginners lose weight to our supplements that fuel seasoned NPC and IFBB athletes during their preparations and competitions, it's really rewarding to know that you make a product that helps people, theirs Changing lives for the better The fitness industry wakes up every day, knowing that your entire life revolves around health and fitness. A life without health and fitness is not worth living for me. I am also blessed to work with such amazing athletes as Jessie Hilgenberg, Lais DeLeon, Amy Updike and all our other Team NLA athletes.
As for the worst part, it's undoubtedly a Stinky-Drink dispenser baked into protein after fitness events!
Why should new customers try their products?
NLA for your supplements speak for themselves. All of our supplements are sugar-free, gluten-free, creatine-free, and have been developed to take into account a woman's true need for supplementation. We were the first exclusive supplement company for women and have been consistently producing quality supplements since January 2013.
Our manufacturing process is subject to strict quality control regulations to ensure that each NLA supplement is created to the highest quality standards. For the past two years, NLA has received several nominations from you at the Bodybuilding.com Supplement Awards, proving that customers agree that NLA is the best choice for women.
If a customer could only buy one product, which one would you recommend?
If I had one to recommend, it would be our Uplift Pre-Workout. Uplift is great to give you energy and focus so you can make the most of your workout. If you're tired and looking for excuses not to exercise, give it a try and you'll leave the gym in shock because your training was so amazing!