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Self-Care was the biggest app trend of 2018



  self-care-trend-2018.jpg [19659002] Photo: Getty Images / Westend61

Self-care: a noun, a verb, a state of being. This benevolent notion and the fact that we all should practice more really came to the fore at the end of last year: in fact, more than half of the millennium women declared the New Year's presidency for 2018 to be self-sufficient – in essence, they agreed that mental health deserves more attention and commitment to a top priority.

And if you still think self-care is a "trend", no. It held strong in 2018 and shows no signs of slowing. The proof is in the Downloads: Apple has just published a Best-of-201

8 list and self-care was the App Trend of the Year

Among the best rated apps for self-help include, according to Apple's sleep and meditation app Calm (which was also Apple's App of the Year in 2017). Another popular choice was 10% Happier, an app based on the New York Times bestselling book of daily videos and weekly guided meditations to empower meditation skeptics to live happier lives. There was also Shine – a self-care and meditation app that includes daily motivational text and five-minute acknowledgments to guide you through everything from toxic friendships to self-care in the online dating world. Interestingly, during self-care and mental health apps have been clearly blown up this year. Both Apple and Google have introduced features to encourage users to spend less time on their cell phones in the name of psychological well-being. With Google Digital Wellbeing and Apple's Screen Time, users can track how many minutes they spend on their phone and in certain apps, and they provide tools that allow you to limit the time on your device so you can disconnect and other areas can be present of your life. (See also: I tried to use the new Apple screen time tools to reduce social media opportunities.)

Although the idea of ​​self-care last year was certainly near, it exploded really this year and broke through several industries. More gyms began integrating mindfulness into their program by offering guided meditations, foam rollers, trigger point release sessions, and other recreational options to create a more balanced approach to overall wellbeing. Earlier this year, ClassPass launched a program focused on wellness and self-care. When Weight Watchers, the older weight-loss brand, was renamed WW this fall ("Wellness That Works"), they've teamed up with the popular headspace meditation app. It should be noted that mental health is a big part of the goal of fitness or weight loss. (See also: Headspace launched a podcast meeting meditation to help you sleep.)

The beauty industry also fit in with the self-help movement. Brands quickly came up with the idea, as the new "treat yourself" encouraged the women to take the bubble bath while they wore a leaf mask and drank a glass of wine to relieve stress and take time for something, even in one else hectic grind. (See also: How to Make Time for Self-Care If You Have None)

Celebrities have reinforced the importance of self-care by publishing their advice on the International Day of Self-Care. (Yes, this is a real "holiday" that actually promotes everyday benefits of self-care since 2011.) They have reminded people that self-care also aims to listen to your body and what it needs – whether it means sleep Prioritize and meditate on meditation, or just cancel plans and give yourself permission to do nothing.

Basically, self-care, as it was a meme shared by Viola Davis, is not just a thing – and definitely not. It's about booking an expensive boutique fitness class or spa treatment. Self-care can also mean taking a walk to get some fresh air, or finally make an appointment for a doctor you have postponed forever.

Although we're glad that it was a trend in 2018 (for your information, more than 10 million entries on Instagram (#selfcare)), we hardly classify in the same category as Jazzercise or the juice-all-intoxication of the past few years. Basically, self-care is all about getting your mental and physical well-being under control – and we should all prefer each year whether bubble bath is included or not.


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