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Selena Gomez launched a new athleisure collection today, Puma



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Photo: Puma

The cooperation between Selena Gomez and Puma, Strong Girl, started today, and the wait really paid off. Gomez had previously designed two sneaker styles with the brand, but Strong Girl is the first clothing collection she has designed for the brand: her name is both a play with Gomez's initials and the inspiration behind the collection: powerful women.

The collection is basically a cool girl-starter kit, whose pieces were born until 1992 at Taki Taki singer was born: If you're also a child of the 90s, you probably will be out of the clothes Return to your college days: A jersey dress (number 92, of course), baggy gray sweats and a puma prairie hoodie (like the animal) are just some of the essential items. In addition to clothing, Strong Girl also offers two sneaker options: the SG Runner, a lightweight running shoe, and DEFY Mid x SG, a slip-on trainer. (ICYMI, Sel had the best reaction when people recently shamed their bikini pictures.)

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Photo: Puma

Accompanying campaign images portray the strong women's theme Gomez models with five of her friends The campaign was first launched, Gomez said Elle their insecurities influenced the designs: "Sometimes I get very unsure, I go through strange ups and downs, but in general I just want people to wear what they feel comfortable with. "So," she said. "Clothing should give the little ego thrust you need to feel like an idiot if you're interested in a workout. (See also:" Selena Gomez took Instagram to remind fans that your life is not perfect) [19659004] Whether you're into Gomez or just looking for new, retro-inspired threads, you can buy the collection on puma.com and select stores otherwise your fashion game V will be strong.


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