In just a few years, RSP Nutrition has grown from a promising new brand to one of the most popular brands on Bodybuilding.com. How and why? Look no further than their differentiated product range that promotes a healthy, active lifestyle.
Bodybuilding.com users love the ingredient profiles of RSP products packaged with clean, effective ingredients. From the clean energy of AminoLean at all times to the nutritious protein meal substitute TrueFit, RSP continues to deliver products that are unique for its brand and the powerful consumer.
To see where this established brand is now and where it is going, we spoke to Victor Davanzo, founder and CEO of RSP.
What differentiates RSP from other sports nutrition and supplement companies?
We noticed that busy professionals reached new heights with their training (high-intensity interval), training, CrossFit, group fitness etc.) and at the same time they were eating cleaner (Paleo, Whole30, Keto etc.); However, they could not refer to many traditional sports nutrition products that were outdated marketed with questionable and difficult to understand ingredients.
RSP was founded to clean up sports nutrition and serve this modern consumer with an active lifestyle.
Why exactly are RSP products "so much more" to use your marketing expression?
The market includes hundreds of proteins, pre-workouts and other nutritional supplements, some of which are great for many consumers. While there is nothing wrong with them, we believe that they can be so much better. This is where RSP comes in.
RSP's products are designed for consumers looking for all-in-one solutions that offer more benefits than traditional supplements. We worked with nutritionists to develop products that contain a combination of natural ingredients. Together, the benefits of these ingredients offer "so much more" than anything else on the market.
What are RSP's best-selling products?
Consumers currently love AminoLean and TrueFit.  AminoLean is an energy formula with natural caffeine, weight management properties and zero calories or sugar. It promotes mental focus. Consumers love AminoLean not only because it works great, but also because it is available in nine delicious fruit flavors. At the end of last year we also launched a 100% vegan version.
TrueFit is an all-in-one protein that contains grass-fed protein, organic fruits and vegetables, prebiotic fiber, probiotics and healthy fats. It is ideal as a post-exercise recovery product or as a meal replacement. It also works great in baked goods. We have actually received a number of awards from various media, including Men & # 39; s Health, SHAPE, and Business Insider. Women & # 39; s Health classified it as the number one protein powder. We have something special in the works for TrueFit, so stay tuned!
How does RSP keep up with the new trends in the food industry? Do you have something special in mind?
We focus on keeping up to date with nutritional science by working with many of the industry's best-equipped researchers and formulators. We also make sure that we remain authentic about who we are as a brand and strive to offer clean, active nutritional products to help our customers have a healthy, comfortable and enjoyable fitness trip.
Some notable trends that we have discussed internally are consumers who continue to look for cleaner, more natural products while demanding the same taste and effectiveness as before. Nootropics and mental supplements also seem to be becoming increasingly popular.
Do you have new products on the horizon? Would you like to give us a few details?
The next few months will be really exciting at RSP! We have a number of innovations in hydration, ready-to-drink products, natural energy and relaxation on the horizon that we will release next month. I would tell you more, but I can't spoil the surprise. Stay up to date with us on social media and join our mailing list to get insight into the latest innovations and products before they hit the market.