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Retouched Beauty Images Can Trigger a Similar Brain Response to PTSD



Photoshop, filters, retouching-if you're on Instagram, watching TV, or reading a magazine, you've probably seen some special editing treatment. But you may not even know it. According to a study published in the journal Cognitive Research people were only able to recognize photoshopped images around 60 to 65 percent of the time. Yikes.

You already know that social media can have some pretty negative side effects-it can increase your risk for depression and anxiety, increase feelings of social awkwardness, and influence. Now it may even lead to symptoms of PTSD. (Related: Why More Women Have PTSD Than Men But Fewer Are Diagnosed)

British YouTube and #skinpositivity blogger Em Ford (whose previous "You Look Disgusting" video garnered 30 million + views), created a new 1

5-minute video called " Redefine Pretty, which featured a group of 20 young women volunteers doing their brains, scanned by cognitive and neuroscientists from University College London while looking at images of photoshopped (with makeup) and unphotoshopped (without makeup) models. Their scans were analyzed in the amygdala, the area of ​​the brain plays a central role in our emotional perceptions and responses.

"In #redefinepretty we conducted a world "We used real women, fMRI technology, and some of the best professors of neuroscience in the world," Ford wrote on Twitter.

"Uninhabited images of female 'beauty." This is the same type of brain activity that can be seen in people suffering with PTSD. " (Related: Not "Liking" Photos On Instagram Could Be Depressing You)

The amygdala has been studied as part of the brain that reacts most to traumatic stress (as well as the hippocampus and prefrontal cortex), which can include events such as car accidents or sexual assault. Symptoms of PTSD include intrusive thoughts, hyperarousal, and changes in memory and concentration. And a 2017 study of 31 trauma victims found that overactive amygdala may be one of the causes of PTSD.

"So to the brands, to the marketers, to the PR's, the creatives and the decision makers … talk to All of us just like the girls like me with white skin, blond hair and blue eyes, they're tweeted.

Ford's video and the movement it represents-has gained major traction. The video's title hashtag #redefinebeauty has been used almost 16,000 times on Instagram.

Scrolling through Instagram may seem like a mindless free-time filler, but Ford's they prove that they have a great impact on their mental health and well-being.


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