For the first time ever, the Aerie has undertaken to end the retouching of its photos in 2014, and has set itself the goal of changing the way it is done in which women feel their body. Since then, they have come up with models in all sorts of shapes, sizes and breeds to say something about inclusiveness. As a historic premiere, they have invited the two-time gold medalist and US Paralympic snowboarder Brenna Huckaby to their latest class of Role Models (brand ambassadors).
Huckaby will be the first person to represent Aerie – and to say that she is excited is an understatement. "I'm delighted to join Aerie as a new # AerieREAL role model," she recently wrote on Instagram, sharing the news. "I can not describe the feelings I have for the mission and the overall spirit of the company."
By participating in this campaign, Huckaby wants to show women that they can be fearless in life, regardless of nature and ability of the body. "My fearless journey began with a cancer diagnosis," she wrote. "I had to trust my doctors during my treatments and amputations, so I had to be fearless when I uprooted my life from Louisiana to move to Utah, I had to be fearless to be a positive example for my daughter it would be fearless to pose in a swimsuit I had to be fearless to love my body, imperfections and everything I had to be fearless to say yes on unknown occasions "(See also: 10 strong, powerful women, um to inspire your inner grief)
It reminded the women that they have the power to step out of their comfort zone and deal with obstacles coming their way. "Yes, new opportunities are scary, whether you move jobs, houses or even schools," she wrote. "It's important that you have control over how you react to the changes, you have the control of not being restricted by anything, and you have the power to be fearless."
Huckaby joins Busy Philipps, Samira Wiley, and Jameela Jamil in the new group of role models from Aerie – and wants to do their part to make women with disabilities feel what they want to wear and feel good in their skins to feel. (See also: This Instagrammer explains why it is so important to love your body the way it is)
"I did not always feel comfortable with my body and I was afraid of what people would think of me but I've learned it from you feel good in your own skin, it absolutely shows, "she said in a press release. "I want to help change the stigma behind disability, and the opportunity to be part of this campaign helps ALL women that there is absolutely nothing that can prevent any of us from fulfilling their dreams."