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Pabst Brewing reached a settlement with MillerCoors to rescue PBR beer



Pabst Brewing was in danger of dying and taking the popular American PBR cans to the grave. But the danger is over; After a controversial lawsuit and lawsuit, PBR's future is secure.

Pabst, who had closed his Milwaukee brewery in 1996, experienced a quick resurgence. Despite the closure of the business, it was hugely popular among the good hipsters of the Pacific Northwest, making it attractive to beer giant MillerCoors. The two breweries signed a deal in 2001, in which MillerCoors agreed to produce PBR and several other Pabst heritage beers to ensure its survival for the next decade. Pabst is the fifth most popular brewery in America today. But the contract between Pabst and MillerCoors, which gives Pabst a place to grant plant breeders' rights somewhere, should expire in 2020. In this context, it seemed to be the working relationship between Pabst and MillerCoors.

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In negotiations for a contract extension after 2020, MillerCoors said it may not be able to brew Pabst beer In 2016, Pabst filed a lawsuit against MillerCoors alleging lies The matter became ugly Pabst claimed that MillerCoors planned to free Pabst so that it could pursue Pabst's market share with its own brands MillerCoors demanded more money from Pabst Amount he knew would make Pabst bankrupt – and planned to shut down two assets that made Pabst beer to "completely eliminate Pabst." Pabst argued that companies were required to "work in good faith "Finding a solution to the capacity problem so that the contract can be extended until 2025. Collaboration with MillerCoors is the only option for survival.

Mill erCoors refers to Pabst's allegations as bullshit. It was just trying to make the smartest economic decision, his lawyers said, and there was no obligation to work with Pabst to solve the capacity problem. If he wanted to break his partnership with Pabst, that was his right.

The lawsuit was heard in a Chicago court this month, with Pabst seeking $ 400 million in damages and a court order against MillerCoors to comply with the contract. In conclusion, Pabst lawyers argued on Tuesday that MillerCoors had "decided on the solution before determining its adequate capacity," CNBC reports. The lawyers at MillerCoors told the jury that Pabst had "woven a plot of conspiracy and deception that is frankly quite compelling."

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But the big court battle between Pabst Brewing and MillerCoors did not end with a jury's jury decision. It ended with a short-term agreement, which was presented to the judge, while the jury considered.

"We have reached an amicable agreement and are happy to resolve all outstanding issues with Pabst. MillerCoors said in a statement that Chicago Sun Times reports .

Pabst published his own statement and promised that "Pabst Blue Ribbon and the rest of our authentic, great tasting will continue to be on offer." and affordable brew for many Americans for many, many years. "

The details of the settlement were not published. The bottom line, however, is clear: despite an unpleasant lawsuit, it will take a while. You can stop hoarding these blue ribbon cans.


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