قالب وردپرس درنا توس
Home / Fitness Tips / Nike is revolutionizing the sport bra and expanding its sizes

Nike is revolutionizing the sport bra and expanding its sizes



  nike-new-sports-bra_1.jpg

Photo: Nike

It is quite normal today for a woman to attack a boutique yoga or boxing class in a sports bra only. However, in 1999, footballer Brandi Chastain made history after winning the Women's World Cup penalty and tearing off her shirt during a controversial target celebration: The sports bra immediately became a new sign of strength and commitment to hard work. (Related companies: These companies buy less for a sports bra)

"The bra I wore was a prototype that had not yet been launched," Chastain said at the launch of the new Nike campaign "Just Do It" by Nike. "In the half-time of the games I would change." Put on a new dry one for better support. At that time the sports bra was not part of the uniform. At that time you got a shirt, socks and shorts. Today? This is a specific device that is relevant and necessary for women. "

Chastain has a point: since the original sports bra ̵

1; the Jockbra – that debuted in the late 70s, much has changed, according to AT Kearney in the US in 2016 by 20 percent to around 3, It's no wonder why big names like Nike are renewing their commitment in this category and bringing women everywhere up to date.

The brand recently unveiled its upcoming spring / summer 2019 bra collection which features an impressive 57 models with three support levels in sizes up to 44G, plus some new innovations and 12 different materials.

First up: an update for their FE / NOM Flyknit bra, first introduced in 2017, and made available to players at the Women's World Cup this summer: the flyknit bra made from an extremely soft spandex nylon yarn is 30 percent lighter th One of the other M's model of the brand. It's designed to fit tightly to the body and keep the girls in the right place with no extra elastic or strap. It's the product of over 600 hours of rigorous biometric testing that involves bringing Flyknit material, formerly used only in shoe upper, to the body. (See also: What you should know before buying a sports bra, according to the people who designed it)

Also in the mix: The Motion Adapt 2.0, which uses a foam and polymer blend that works with the wearer's wearer will stretch your workout and the Bold bra with compression fit and knit stabilizers will ensure a secure feel and maximum support. The latter is the bra, which is available in the widest selection of sizes. All three bras are part of a company-wide effort to accommodate women of all shapes, sizes, fitness levels and preferences.

 nike-new-sports-bra-2.jpg "src =" http://www.shape.com/sites/shape.com/files/ u155180 / nike-new-sports-bra-2 .jpg "/> </p><div><script async src=

Photo: Nike

" Preference is everything, "says Nicole Rendone, Design Director for Women's Bras:" Your body type, height and personality make such a difference – comfort is enormous. And what comfort for a woman means is completely different from what comfort for another woman means.

Research shows that every fifth woman says that her chest prevents her from participating in physical activity, and a survey of 249 women found that it was not possible to find the right sports bra and be embarrassed by breast movements Rendone said, "People come to Nike for performance innovation." "We want to give her a lighter option, dries faster, and has a higher support in a smaller volume. Nike works to build the things you want in a bra without distraction. These bras work the way you want and need them. "

What's next?" Rendone speaks giddily about updated looks and size-inliveness. " We have a lot more fashion than you've ever seen before, "she says. And there is the sizing. We work beyond 44G. Trust me, there is definitely a hereafter. "
Source link