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Mourning for the loss of Victoria Secretswim Suits? Great news: you are back



Photo: JB Lacroix / GettyImages

Victoria's Secret is finally listening to his customers. Uh, somehow.

No. The retailer, run by The L Brands, is neither hiring a broader range of models nor firing Ed Razek, the chief marketing officer, whose eye-catching comments on transgender and plus-size models are fueling the Internet's annual Internet's Victoria's Secret Fashion Show, which was filmed last month. (Related: ThirdLove Responds to the Secret Interview of Inflammatory Victoria)

However, they return swimwear. During a yearly win on Monday, L Brands CFO Stuart Burgdoerfer said: "While we are evaluating the situation today, [we have made] this is a very important decision and we believe it has been a good decision to re-enter the swimming business. "(Related: What if Victoria's Secret does not want to change?)

The brand decided in 201

6 to abandon the popular category to focus on activewear (this was finally at the height of the" sporting event ")" Moment ". At its peak, VS Swim was a $ 500 million business, and in 2015, a "Swim Special" was even introduced for CBS.

Also announced during the conference call was the CEO who resigned after Razek's controversy, Jan Singer. He will be replaced by John Mehas of Tory Burch, who will be in 2019. The company will "not spend much time looking back openly," added Burgdörfer.

Can Victoria's Save Secret from the ever-decreasing sales and closures of stores? If the brand does not use size and gender models, we can not be so sure.

This story was originally published on InStyle.com by Sam Reed.


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