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Home / Fitness and Health / Meet Archer, the brand that creates air fresheners and detergent soaps that smell like whiskey, sports cars and more

Meet Archer, the brand that creates air fresheners and detergent soaps that smell like whiskey, sports cars and more




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<div class= Courtesy of Archer

We were all there: Standing in a corridor with home-cleaning products, wondering why every air freshener and dish soap has these sweet, flowery scents. Sure, they might smell good, but if you want another option, you could not do much. The founders of Archer, John Bleeden, Todd Durston and Berk Wasserman, had the same idea ̵

1; and decided to do something about it.

"As a major buyer in our homes, we've found a huge hole in the Home Products for Men category. "Wasserman said. "Soap and air freshener were all too flowery and ruffled. If we wanted our house to smell like grandma, we invite grandma. But all the time grandma? "

The three came together to design a new line of air fresheners – the Archer Air Superiority line – with smells whose names grab your attention: Distillery, European Sports Car and Hunting Lodge

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<p>  The fragrances themselves and the design of the product – a stylish WD40-like can that would look normal alongside your other household tools and products – inspired by what Wasserman calls" hunting huts, bourbon barrels, and Maseratis. " </p>
<p>  In each of the scents there are different scores that you may not expect in a room freshener: worn leather and aftershave (European sports car), charred oak and acid mash (distillery), and hearths and damp wood (Hunting Lodge). </p>
<p>  The trio went on to the next product, the dish jellies Dish Whiskey, over which was inspired by "our favorite drinks that are bottled appropriately," Wasserman said.The dish whiskey was the company's first dishwashing product, however other scent options have been offered for soap including Dish Tequila and Dish Rum </p>
<p>  "We've always loved it, like in old ones Western and War movies Badasses cleaned their gunshot wounds with whiskey, "Wasserman said. "We wanted to give men the same feeling while cleaning the dishes." </p>
<p>  With the success of air sprays and dishwashing detergents, the company wants to expand into even more product categories for men. Wasserman said Archer could get the hand soaps, candles and soaps for men prepared and maybe even their own paper towel line. </p><div><script async src=

"These paper towels with the bells and flowers and other ridiculous, ruffled scales. Imprinted, they make you crazy, "Wasserman said.

The next time you clean the house and use something else, Archer might be your choice – try to remember not to drink it.

For more information about Archer products, visit ArcherMen.com.

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