The man who made Biggie Smalls rolled his eyes at the Charlie Brown ringtone blasted from his phone, then continued with a shoulder press. It's 6:25 in the morning, and Mark Pitts' day starts late. The RCA boss should be close to completing his training, perhaps already drinking his post-lift shake. This session started 25 minutes ago and he's only halfway through his second full-body cycle in Body by Ayman, a gym in Englewood Cliffs, New Jersey, in the middle.
However, this has not been a rush for the 48-year-old President of London RCAs Urban Music Department and CEO of ByStorm Entertainment is working with him. Welcome to Pitt's lab, where music is in his head. "When I train, my creativity opens up," he says. "It just clears the way if you're not sure about something."
How Pitts finds the hits
If Hitchcock is not on Spotify, this is probably another Pitts artist. He started out with his boyfriend Sean Combs at Bad Boy Entertainment in the late '90s and led the careers of Faith Evans and the Notorious BIG (who gave him his nickname, Gucc), and worked with CeeLo Green, Usher and Miguel in stations with other labels
Pitts has been with RCA since 2011, looking for the next big thing in music, usually coming to work at 7:30 am on Madison Avenue, and before the office is busy, he has his headphones on plowing through the tracks of unknown people.