Jay Cardiello stops in the middle of a bustling Manhattan Avenue and looks at the G-SHOCK Power Trainer on his wrist. He wants to pick up his son from school, but he took the time to talk to us about his passion for fitness. Cardiello never expected to be here in Manhattan, talking about discipline and self-confidence. He intended to become a lawyer. But a debilitating back injury changed everything.
Jay landed in 1996 as a jumper on the National Athletics Team at the University of Arkansas "wrong", as he puts it. This false landing has almost fractured his tailbone. He was cast in a complete body – and was given a lot of time to think.
Two decades and sixteen operations later, Cardiello's notions of wellness brought him to the pinnacle of physical conditioning and turned him into one of the highest respected fitness gurus in the world ̵
1; a coach for Fortune 500 CEOs, heavyweight champions and celebrities like 50 Cent and Jennifer Lopez.