This story is part of the 2020 Project, a special men’s health project that examines the lives of 20 different 20-year-old men across America. To learn more about the others, click here.
BRYCE HALL’S Mission is to go viral – at any personal cost. He pranks himself, mocks others, pranks himself more. He says “brother” – a lot. So that you don’t forget what it stands for, there are a number of branded items to buy and energy drinks to eat. That would be Party Animal and Ani.
“I practice authenticity,” says Hall, although he uses the phrase like a general disclaimer. “I deleted everything so that the toxic world of demolition culture couldn’t break me off because I already say it myself.” The result is more than 12 million followers on TikTok, millions more on YouTube, and even his own invitation to a virus-causing incubator: he lives in the Sway House, a kind of modern connection for influencers who live together in Los Angeles to work together , whenever.
If Hall comes out as All Wrong in the World, you probably didn’t grow up around a time when followers counted and Spon-Con became #destinations for young and entrepreneurial entrepreneurs. It’s hard to say where exactly Hall falls on the spectrum of heroes and villains on social media. He does not challenge the Pope to boxing matches, but neither does he use his platform to fight inequality or injustice. He’s just the latest version of a bad PG-13 boy who stands up for his predominantly female fan base.
In seven years, that ever-active, seldom-filtered person who splashed on sharing platforms like Vine that went up and down with Hall’s life has forced him to think more about how to catch fire without spontaneously getting burned.
Here are eight numbers that represent his virtual rise to IRL star.
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HALL is OLD In 2014, he began posting comedy videos from his hometown of Ellicott City, Maryland on Vine, the six-second video blogging platform. He pursued trendy challenges that resulted in him jumping into snowbanks in his boxer shorts and mocked his own uncomfortable dance attempts. “My first vine went viral pretty much,” he says. “By the time Vine went under, I had 30,000 followers.”
AMOUNT IN Dollars from Hall’s first paycheck from live streaming platform YouNow in 2015. “I was 15 years old. I said, ‘What the hell? Why did I just get $ 2,500? ‘My mother was confused. I was confused. I realized that although I love talking to fans and creating content, you can get paid. That’s even better. “
NUMBER OF Previous views of his first TikTok video in September 2019: A nine-second clip in which he dances to a song by the viral rapper Haiti Babii. “Before TikTok, I watched these TikTokkers blow up. I said, “What are these kids doing that I’m not doing?” I invited a couple of influencers and they told me to hop on it. It turns out I’m pretty good at it. “
NUMBER OF Square meters in the Sway House, a six-bedroom mansion in Los Angeles that Hall has been broadcasting with six other young male TikTok and YouTube influencers since early 2020. “There are other houses,” he says. “There are many creators and a lot of competition. There are people trying to get number one. And social media evolves every six months, maybe even earlier. You have to develop and adapt. “
AVERAGE NUMBER of tweets, Instagram posts and YouTube and TikTok videos that he uploads daily, including his roommates as employees or punchlines. “Consistency is everything. With TikTok, we go through our ‘For You’ page, scroll down to find a trending thing or challenge, and just do it. “One of his most popular videos with 42 million views shows him in sync with a song by producer Monte Booker dancing in sync with another influencer, Addison Rae.
AMOUNT IN Dollars from Hall’s bail. In May he was arrested in Lee County, Texas, along with Jaden Hossler, then a Sway House member, for possession of marijuana. He has talked about “getting sober”, although he admits that he still drinks occasionally. “[Before my arrest] I just felt unstoppable. Now my mind feels clear. Waking up without a hangover is the best feeling in the world. “
NUMBER OF Followers on TikTok. Some posts play a subplot worthy of the soap opera that includes his relationship with Rae, with whom he shares fans. “It feels like I’m a zoo animal. It sucks that I can’t go out in public [without] People who videotape me and paparazzi and ask me personal questions that I don’t like to bring out for everyone. “
NUBMER OF He has concerns about President Drumpf’s proposed ban on China-backed TikTok on privacy issues. “Much more time will be free. I have other platforms. In five years time, I still see myself creating content. I just want to build multimillion dollar businesses. “
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