In the US, women spend an average of around $ 3,000 a year to make their faces look good, according to a survey. This is some of expensive war paint that we're wearing in the fight with nature and the aging process – and we can make it absolutely better with our wallets, thanks to a few tips from experts on beauty and budget. You may even discover some new favorite brands that will make you feel like a million dollars (without going broke).
. 1 Look for Brand Collaboration
Lindsay Ginn, founder of the popular Broke and Beautiful blog, suggests looking for high-end brands in unusual locations. Many luxury brands are turning to us citizens by working with the companies and businesses we love (and can afford). A current example is the collaboration between the French fashion house Balmain and the French, but much less chic L & # 39; Oreal Paris. "The resulting lipsticks are both affordable and dazzling," says Ginn.
. 2 Trust the Experts
There are many brands led by makeup artists at the top of their field. Not only are these brands particularly trustworthy, but they are also very accessible. Ginn's favorites include Pixi of Petra and Sonia Kashuk's Beauty Line at the Target. An added bonus: the experts behind the brands often have YouTube tutorials with tips on how to best use their products.
3. Find Cult-Directed Indie Brands
Indie beauty brands often contain high quality ingredients, but at significantly lower cost than their well-known brands. "Their overhead costs are lower because they have fewer employees and no distribution centers are needed, so you can focus on making better products with premium ingredients," says Ginn. This applies to makeup brands like Notoriously Morbid, which produce intense eye shadow duo starting at $ 3, and Fyrinnae, which sells pigmented, 7-color, shimmering lip colors, as well as skin care lovers such as the ultra-high-quality and affordable Mad Hippie and Knours , whose six-part starter kit for pure skin care products costs only $ 28.
Mary Irwin, makeup artist from New York City, is a big fan of the skin care brand The Ordinary. "They use the highest quality formulation, but they do not advertise, which saves the consumer," says Irwin.
Another favorite of Irwin is the make-up brand ColourPop. "They do everything themselves, from research and development to production, because they do not advertise and produce everything in-house, so you get first-class products at minimal prices," says Irwin.
. 4 Carefully Check Copycat Products
With many brands paying for their products to make up for marketing and fancy packaging, products with the same ingredients are displayed at very different prices. At the same time, the formulation may vary greatly depending on the product, and ingredients may work better or worse depending on how the manufacturer handles them. Therefore, you may need to experiment to find a real budget.
A copy is delivered with the seal Dermatologist Debra Jaliman, author of the book, Skin Rules: Trade Secrets of a Top New Dermatologist in New York . "Roc Deep Wrinkle Night Cream is a very good retinol product at a great price, and its much more expensive equivalent is Strivectin Advanced Retinol Intensive Moisturizer – the ingredient list is very similar, but the cost is not for you," says Jaliman.
] 5. Do your research to get what you paid for
"You should find out which ingredients are best for you: Is your skin like hyaluronic acid? Squalane? Shea butter? Look for products where this is one of the main ingredients, "Irwin says.
If you want to be an even more savvy beauty buyer, learn how to read a product label, including the ingredients that are worth slurring (and which marketing gimmick items). While "the distilled essence of Swiss wildflowers on the Alps has been dried by the fluttering of the angel wings" may sound like what your face needs, unfortunately, it has no scientific value for that face. (See also: This tendency to put gold in face masks … There is no evidence that anything is anything other than raising the price and looking cute on Insta) packaging, or even the brand name , consider the ingredients . My favorite place to research is this ingredient database from Truth in Aging. Look for proven ingredients such as the moisturizing properties of hyaluronic acid and ceramides, both of which are included in the super-low-cost, high-impact CeraVe Skin Renewing Night Cream, another Jaliman favorite. "This is a great moisturizer with a great price that can be used to get results from much more expensive products," says Jaliman.
. 6 Use Online Coupon Codes and Discounts
There are not only coupon codes for just about every major online retailer, but many brands also offer cash when you shop online. Ginn recommends checking websites like Ebates, TopCashBack, and RetailMeNot Cashback to get up to 15 percent cashback on high quality (but expensive) brands like Algenist, Caudelie, and MAC. And before you buy something online, it pays to search websites like Honey for coupon codes that you can apply at check-out. You can get everything from a discount to free samples and shipping.
. 7 Buying in Off-Price Stores
"If you have champagne on a Coca-Cola budget, you'll be amazed by the treasures you can find in places like T.J. Maxx or Marshalls," says Ginn. You may have to dig a bit of shit before you hit gold (just like the rest of the store), but those shelves can find finds at prices far below normal prices. Ginn has found quality products like Stila Eyeliner, Urban Decay Eyeshadow Palette, and even a container of Anastasia Beverly Hills Glow Kits, all hiding in the mish-mash of hand soaps off the mark.