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Gucci is selling a $ 2,600 men’s dress to disrupt gender norms



Gucci is again trying to break down barriers with its Fall-Winter 2020 collection, and this time the emphasis is on gender norms. The company recently unveiled Gucci Mx, a new non-binary clothing section on its website that aims to “destroy the toxic stereotypes that shape male gender identity”.

The Gucci MX section of the site has the full lineup of the new collection – including suits, dresses, purses, hats and more – styled in trendy 90s grunge-inspired looks.

One item in the collection that is getting a lot of attention is a men’s orange tartan dress valued at $ 2,600. The 1

00% cotton embroidered smock features a satin bow, pearl buttons and a Peter Pan-inspired collar.

And while the idea of ​​gender fluidity has been lauded by critics and consumers, many on social media couldn’t settle for the price tag and “childish” styling choices.

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This content is imported from Twitter. You may find the same content in a different format, or you may find more information on the website.

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Over the years, like many other luxury fashion brands, Gucci has pushed for the inclusivity of their styles while maintaining their unique concepts and aesthetics. However, the childhood-inspired elements of the dress and many other items in the Fall / Winter collection were not well received on social media, diverting attention from her laudable endeavors with Gucci Mx.

But with mainstream style icons like Jaden Smith and Harry Styles boldly continuing to rock skirts and purses, it looks like the luxury label is on the right track to breaking gender norms, despite some design criticism.

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