O On a gleaming California morning, Noah Palmer stands in the lobby of his office building, stretching out a bear-like paw. He's a big man, a 35-year-old former MLS goalie with an unkempt beard and the kind of athletic stance that keeps him on the edge of the jump to block a penalty.
An elevator rises and opens to a sun-flooded floor. Through the windows, Palmer and his team of about 20 people can see the glittering waters of San Francisco Bay and the winding promenade of the Embarcadero, where runners run and cyclists ride along the shore. It's hard to imagine creating a perfect environment for a clothing startup, especially for those who turn to modern, active men who spend their lives in a state of constant movement. There they are all outside.