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Ennie Lim Honeybee Interview – How To Understand Your Finances Better



Six months into the pandemic, many Americans are likely to face more instability in the workplace than ever before. After all, it’s hard to agree on how you will stay afloat in unprecedented times. This is where Ennie Lim comes in. As CEO and co-founder of Honey beeTheir mission is to educate people about financial wellbeing and how to de-stigmatize asking for help.

Specifically, Lim understands the limitations that money can put on a person as they have had financial setbacks even after their divorce and have forced them to return to their parents’ home. It was only when she met an old colleague who was explaining his parents̵

7; philosophy of helping their employees in financial difficulties that she realized that more people needed to feel prepared with their money. Hence HoneyBee was born.

“Everyone needs access to emergency funds without interest and with a few clicks,” she said Men health deputy editor Spencer Dukoff during the last edition of the Boss mode Instagram series. “That comes on top of the financial support that people need.”

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One thing Lim holds on to is financial literacy. Most adults don’t necessarily realize the need to learn how to protect themselves financially until they start finding their first jobs outside of college. How does Lim challenge this? She recommends that people research finances as early as possible so they are less afraid of falling into debt and asking for money from their employers.

“Why don’t we teach financial education and finance in school?” She asked. “Seven out of ten Americans live from paycheck to paycheck. How are they supposed to teach you about finances when they’re barely hit? “

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Because of this, HoneyBee’s personal mission is to provide tools that people need at all stages of life, whether you are just starting your career or trying to provide for a family. But how do you start getting a better understanding of your finances? Instead of trying to absorb all the elements of finance (credit, 401,000, etc.), Lim says to just go back to basics and learn from those who went through a situation similar to yours.

“It’s important to understand all the basics … but it’s overwhelming,” she said. “It starts with leaders and people who have gone through the struggles and come out on the other side to share their stories. I think this can help a lot of people take the step to better understand their finances and what to do next. “

With that goal in mind, Lim found an easy way to maintain authenticity between the company and their customers: make their employees feel open about how they are financially and personally. While she admits it can be challenging at times, it ultimately helps to stay open to her customers’ needs, especially in the midst of COVID-19.

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“Every Friday we have someone on our team who shares something that they are personally passionate about,” she said. “I think that really brings us together on this vision and mission … It hasn’t always been that easy and it still isn’t easy. But I think especially in times of the pandemic, it’s all about constant learning. “

If there is anything Lim has learned about creating financial well-being in the midst of a pandemic, it is setting goals for the unprecedented future, and hers is providing more financial health insurance to people across the country.

“Our goal is to bring our coverage to as many working Americans in need of access as possible, and we are just scratching the surface,” she said. “It’s also important to only take it one day at a time, and it’s a series of problems that we run into every day at HoneyBee. Although 2020 looks a bit dark, just fight for the things that matter to you and fight for the good fight. “

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