There's only one body part named after beer, and it's not flattering: The beer good. It's plagued the casual beer drinking class for about as long as there's a casual beer drinking class. Beer wells are so common you'd think people have a quick fix, but here we are.
A couple of veterans and drink lovers in Arizona believe they've landed on a solution, though. Alcohol does not have to be a weight-gaining vice that's going to ruin all the hard work you put into the gym, you just have to earn it. That's the idea behind Earn Your Booze, a company started by Justin Cross, a brewer; Elliott Clark, the man behind the Instagram account Bartender; and Danny Page, certified by the National Academy of Sports Medicine.