The rapid growth of digital technology has made the world a much more connected place over the past decade. People expect digital accessibility to their home thermostats and security systems.
This level of connection has become more and more important. Wearables and fitness apps are commonplace.
When it comes to the fitness industry, devices like smart watches, heart rate monitors and fitness trackers do not appear to be going anywhere. The American College of Sports Medicine (ACSM) listed "wearable technology" as the number one fitness trend for 2019. The annual list is compiled after surveying fitness professionals around the world. Wearable technology returns to the top spot, where it was on the 2016 and 2017 lists. It was No. 3 on last year's survey.
CCS Insight, a global analytics company that focuses on technology, predicts that the sales of smart wearable devices will reach 233 units by 2022, almost doubling the estimated amount sold in 2018. Much of this is attributed to the success of Apple Watch.
All of this means that fitness equipment companies need to pay attention to the digital connection to the physical experience of workout equipment. Cybex is doing just that.
Now, Apple Watch is compatible with the 70T console. So, when beginning a workout, exercisers can simply tap Apple Watch to the fitness console to establish a connection. There's no need to download additional apps, press extra buttons, or navigate complicated menus. Once connected, Apple Watch and heart rate, calories burned, distance, speed and incline. This connection provides extremely accurate workout tracking for exercisers.
Exercisers benefit from advances in technology. And, it's essential for Cybex to keep up with what they expect and need when it comes to digital innovation.