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Customer Oriented Program Design With the ACE Integrated Fitness Training® model



Today's personal training clients are much more differentiated in their expectations in terms of health and fitness than in the past. The Internet and social media offer countless opportunities to train with the latest programs, tools or philosophies – all at the touch of a button. As a result, many personal trainers feel that they are no longer relevant or that it is simply too difficult to apply. Perhaps it is the realization that creating an experience through an individualized program requires more work when customers have just heard of the latest "amazing" way to lose weight. Customers want better results in less time than ever before.

As a health and sports professional, your success depends in part on your conscious commitment to improvement every day. We've seen a tremendous change in almost every aspect of the fitness industry over the past 30 years, with one exception. Personal training is still about the customer. This concept has not changed and will never change. Customers pay health and sports professionals to change their lives. The key to staying relevant in this ever-changing, fast-paced world is to make sure that we keep the focus and understand that our customers are still looking for an experience that fits their personality, schedule and fitness ,

According to the Merriam-Webster dictionary, centric means "in or at a center" or "focused around or centered on one center". Therefore, client-centric programming means that the program is designed with the customer in the middle. With all the noise and distractions that surround us, it is crucial to return to or stay on the basics of personal training, which ultimately provides a personal experience for our clients. Fortunately, the demands and needs of a growing population of physically inactive individuals continue to grow, as do research in practice science. We are keeping up with the growing demand for more specialized evidence-based programs that can address a variety of changing health issues.

The ACE Integrated Fitness Training ® (ACE IFT ® ) model was created to provide health and sports professionals with a comprehensive exercise programming system. The ACE IFT model provides a framework through which all exercises and movements can be implemented. It can help you to determine the appropriate exercises and progress for your clients based on the individual needs and goals of each one.

The core of the ACE IFT model is customer-centric. The most important basis and the most critical aspect of the model is rapport. Building Rapport is a critical component to a successful customer-centric program. If you intentionally build a relationship through open communication, it's easy to build trust in the future. This in turn encourages the customer's desire to participate in a program and stay on track. Providing positive movement experiences at the beginning of the relationship can help build long-term training loyalty. Ultimately, successful long-term lifestyle changes for clients are based on staying with a program that will adapt over time to their changing needs, goals and fitness levels. Hear Anthony Wall discusses the ACE Integrated Fitness Training ® (ACE IFT ® ) model at the IDEA Mover Academy at IDEA World 201

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