Building a successful and profitable health coaching business starts with building a solid foundation. Once you’ve established how best to stand out in the marketplace, who to work with, what to help them, and your “why” clearly, you can move on to building the network frame Of your business.
While the foundation is an integral part of any home, ultimately, people will buy the structure that sits on that foundation. Your frame can be thought of as the house itself; It is what your potential customers “see” and imagine who they live in. A well-designed framework will help keep your business efficient and profitable.
Three basic elements together form a strong framework:
Your methodology can be described as the “what” and “how” of delivering your health coaching services. You should make these decisions while taking into account the specifics of your target market as this will result in more personalized and enhanced coaching and, consequently, a more successful and profitable business.
Some of the questions to ask yourself include:
- Do you use personal, virtual, or hybrid delivery methods?
- What connection points does your offer offer as part of your health coaching program?
- Are web and / or mobile apps used and if so, how?
- Do you use wearables with your customers and if so, how?
- What is unique about your method that is particularly valued by your target market?
The pricing reflects the value. Appropriate pricing is based on the value you offer to your chosen target market based on the methodology you use. When setting prices, it̵
Here are some additional considerations:
- What pricing model do you use (e.g. fixed, bundled, session-based, monthly)?
- Do you have a guarantee?
- Do you offer discounts of any kind based on shipping method, length of time, transfer, or group?
- How do your prices ensure sustainability and profit margin to keep your work going?
A deliberate practice
Health coaching is a skilful mixture of art and science. The work is very dynamic and not trend-setting. Instead, it is customer-centric and requires health coaches to go through complex multifactorial conditions with their customers looking for sustainable behavioral change. The most important element of any successful health coaching business is therefore mastering the art of coaching.
Here are some considerations to help you set up an intentional practice:
- What process are you going to create to continuously practice and expand your coaching skills?
- What is your plan for a first meeting, first meeting, and investigative meeting?
- How do you manage communication and additional touchpoints as well as with your customers?
- How will you monitor a client’s progress while staying within professional boundaries?
- How and when will you evaluate your methodology to ensure you are using the most up-to-date tools?
A successful and profitable health coaching business must be built with long-term stability and profitability in mind. Passion and purpose are essential, but without a proven plan, it’s like building your house without a blueprint. It is unlikely that you will end up with the house you envision. Following these steps can help you build your dream home – a health coaching company that welcomes customers and will last for years.
Brown, B. (2018). Dare to lead: Brave work. Hard conversations. Whole heart. New York: Random House.
Miller, WR & Rollnick, S. (2013). Motivational Interviews: Helping People Change (3approx ed.). New York: Guilford Press.