While many Indian consumers want to lead a healthy lifestyle, lack of motivation and time make it difficult. New research by the market research institute Mintel showed that almost two-thirds (64%) of Indians * state that they do not lead a lifestyle
. Nearly half (46%) of consumers say healthy lifestyle is a top priority, with only 37% training. Research shows that lack of time is the biggest obstacle to exercise among Indian consumers. Nearly a third (31
Need for Basic and Traditional Exercises
Everyone chooses very basic forms of exercise. The study also found that two-thirds (67%) of Indians doing sports tend to go swiftly. This is followed by 26% of Indians doing yoga, Pilates and Crossfit, 11% cardio and team sports (eg football, cricket) and 10% bodyweight exercises (eg pushups, pull ups). Squats).
The choice of very basic forms of exercise may be due to the fact that exercises in gyms and fitness classes tend to be more expensive. The popularity of yoga is attributed to the fact that it is a traditional form of exercise and that teaching is offered with minimal investment.
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Sports Nutrition: Importance and Necessity
The introduction of sports nutrition products in 2018 is on the rise. Of the total presentations in the Sports Nutrition category between 2015 and 2018 in India, 65% occurred in 2018. Of the sports nutrition products launched in India in 2018, 93% contained functional claims. The study found that "weight and muscle gain" (69%), "energy" (45%) and "immunity" (22%) are among the most important functional requirements in the product category of sports nutrition in India. However, there seems to be a lack of awareness as 13% of Indians claim they do not know enough about sports nutrition products, and 11% believe that these products are harmful if consumed without strict physical activity.
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The following are the benefits and needs for sports nutrition listed in India: 
 Sports nutrition as a category has a very low prevalence in India as consumers are not fully aware of it. The various brands on the market promoting sports nutrition want to educate consumers about the benefits and features of sports nutrition and eliminate the negative connotations associated with sports nutrition products.
Contributed by Nidhi Sinha, Mintel Indian Consumers
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