The booming popularity of Irish whiskey – in 2017 alone, sales increased 13 percent, and even Conor McGregor – with a whiskey – Jameson – and the marketing dollars behind it. One funny thing is that many people who drink Jameson do not consider it as Irish whiskey. It's just "Jameson". A light, sweet, gentle and responsive introduction to the category.
It was the first whiskey I ever drank. I was 22 years old and my brother ordered a bud with a shot. Insulted that my younger sibling had a more skillful beverage order than I had done so skillfully, I also ordered one. After my first sip I thought: How pleasant to reach! Just a joke: I thought: Man, that's so good.
I still think Irish Whiskey as so good . And more and more people are doing this too. But people do not just drink it for "accessibility." The sale of Irish premium whiskeys is also increasing. Many of these premium whiskeys are "single pot still" versions of the whiskeys you've heard of: Jameson, Powers and more. (My friend David Wondrich can teach you the importance of the single pot still style here.)
Irish whiskeys are as diverse as bourbon ̵
But before we embark on this journey through the Emerald Isle, hopefully this will not be the term "Emerald Isle" again. I'll leave you with that toast that was once given in a bar in Chicago. It's still the most widely delivered Irish toast I've ever heard – yet somehow the most American. When the memory serves …
May the road rise to meet you
And the shamrocks grow so … green?
Hey, what's a shamrock? Is it a plant?
Do you even know it?
Anyway, here is something tastier – and more Irish! – St. Patrick's Day.