قالب وردپرس درنا توس
Home / Fitness Tips / Benefit's new Boss browser campaign is all about empowering and raising your voice

Benefit's new Boss browser campaign is all about empowering and raising your voice



  benefit-fb.png

Photo: Benefit Cosmetics

Since its launch in 1976, Benefit Cosmetics, San Francisco, has focused on empowering women and providing them with tools to help them To give the best: In the past, the beauty brand launched the massive Bold Is Beautiful campaign in which the brand donates 100 percent. The eyebrow wax goes to local charities that focus on women and girls around the world. As of today, February 1, the brand has launched a new campaign called Boss Brows, a digital, social and in-store campaign that celebrates and profiles people who cross borders and become aware of their specifics Sharpening causes.

  screen_shot_201<div class="e3lan e3lan-in-post1"><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- BestGlitz_Responsive -->
<ins class="adsbygoogle"
     style="display:block"
     data-ad-client="ca-pub-7542518979287585"
     data-ad-slot="8251367337"
     data-ad-format="auto"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script></div>9-02-04_at_10.51.04_am.png

Photo: Benefit Cosmetics

The four AC Vivist and Influencers Benefit has selected for the Boss Brows campaign are Artist, Director and LGTBQ and Human Rights Champion Hayley Kiyoko, founder of ban.do and mental health advocate, Jen Gotch, a non-binary sex educator for women and Erytscha breast cancer, Ericka Hart model, advocate and cancer survivor Mama Caxx.

  screen_shot_2019-02-04_at_10.51.17_am.png

Photo: Benefit Cosmetics

So, what's in the campaign? If you go to the @benefitcosmetics Instagram page between February 10th and February 17th, to give yourself a time when you think you are the boss, you will receive a discount code for a 20% discount.

  screen_shot_2019-02-04_at_10.51.26 _am.png

Photo: Benefit Cosmetics

Benefit also sells a limited edition set of two Benefit Brow products (a Gimme Brow + and a Precision, My Brow Pencil) in full size You can buy the pretty set now from Benefitcosmetics.com.

  screen_shot_2019-02-04_at_10.51.35_am.png

Photo: Benefit Cosmetics

Finally, ban.do and Benefit Cosmetics have teamed up to start a lifestyle line that co mes out on February 4th and will be be available on the website of ban.do as well as in Sephora, Ulta and Urban Outfitters.

You can see the campaign video below to learn more about the Boss Brows campaign.

Make Learn more about the four activists and what they stand for on the Benefit website.

This story originally appeared on HelloGiggles.com by Souzan Michael.


[ad_2]
Source link