He has cleaned up the invasion of the machines, he is working on the cleansing of the environment, and now Arnold Schwarzenegger wants to clean up the protein market.
Get ready for a protein supplement tailored to your nutritional needs and fitness goals. On Tuesday morning Schwarzenegger founded his first supplement company Ladder, a company with a lot of star power. At the top of the Terminator are LeBron James, Lindsey Vonn and Cindy Crawford.
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The ladder is supposed to change the view of dietary supplements. With a direct-to-consumer model that skips the middle man (sorry, GNC) and a promise to personalize your diet, it hits the crowded protein market. "The idea is not to overwhelm people with these huge protein doses, things that they did not know how to do and how many spoons to use," says the 71
You do not buy a huge tub protein from ladder. Instead, go to the company's website and fill in a questionnaire. Ladder will then send you protein packages tailored to your specific needs and body type.
It's an idea Schwarzenegger received from James a few years back, whom he has known for 20 years. After battling through the NBA Finals in 2014, James decided to develop his own nutritional supplements – supplements designed for his body chemistry, made with ingredients he could trust. When he mentioned that to Schwarzenegger, the action hero was immediately fascinated.