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Arnold Schwarzenegger makes a self-help TV show with Snapchat



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Michael Tullberg [19659003] Getty Images

Together with w With the actor, bodybuilder and former Governor of California, Arnold Schwarzenegger, his ever-growing resume can now be expanded to include an "influencer". According to The Hollywood Reporter the action film legend teamed up with Snapchat to host their own TV show titled Rules of Success in which he will give advice and inspiration for the audience.

Rules of Success is just one in a series of shows that Snapchat has planned as part of the platform's major investment in the original program. While the app primarily has a very young user base (reported to reach 90 percent of 13- to 24-year-olds), Snap seeks to bring together a mix of traditional talent for which this is a completely new market.

Other celebrities joining the Snapchat stable include tennis superstar Serena Williams and actor and comedian Kevin Hart, as well as influencers who will enjoy Snapchat, including YouTube star Rickey Thompson. Snapchat Senior Director of Content, Sean Mills, described the new Creator Shows program initiative as an "opportunity to provide developers with a better-looking content experience," saying that "the developer community is a growing priority for the business."

This step makes sense in a sense, especially as media companies continue to invest large sums in original video content. Instead of trying to cultivate an ecosystem of creators from scratch, hoping that one of them will become the next social media star à la PewDiePie, simply bring in an all-star cast of existing personalities whose established Follow them on the platform? Bringing superstars like Schwarzenegger and Williams to appear exclusively for Snapchat is a sure way to attract users outside of this 13- to 24-member population.

Last but not least, Arnie deserves a more positive experience with social media after a video in which he was knocked down at a sports festival became viral at the beginning of this year.


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