While fashion retailers struggle to get men to their in-store stores, a problem attributed to the convenience of online shopping and easy-to-use apps, sneaker stores are thriving more than ever. No, it's not a Black Friday sale, or because those stores have a big celebrity presence because sneaker stores have redefined the store's shopping experience and created a community of cool activations for like-minded sneaker shoppers to make contacts and hang out. Increase sales in the process. American Eagle wanted to get involved and so began a brilliant partnership with Urban Necessities, one of the most successful sneaker resale companies founded by Jaysse Lopez.
New York-based American Eagle SoHo store customers start today The city will be experiencing Urban Pop's Ups pop-up shop with exclusive kicks from top sneaker brands, playing a pinball machine with Supreme brand and even the chance To win equipment with an arcade claw machine in the value of 300 to 500 $. Sounds stupid, right? As if that were not enough to showcase New York tourists and locals, sneakers from Nike MAG Back to the Future will be available for just $ 50,000. Yes, you can finally pair one of the 89 pairs of Marty McFly sneakers that were raffled on eBay in 201
For the average lover, the price of these exclusive sneakers may seem outrageous, but Lopez had already received an offer from his account on Instagram for $ 42,000 before the pop-up store was even opened today. The last time a pair of Nike MAG sneakers was offered for sale sold in just 30 minutes for $ 33,000, making the increase in demand cost. Lopez explained to us the increasing value of lusty sneakers and why this is a worthwhile purchase.
"The beauty of sneakers is that they are a proof of recession," says Lopez. "There will always be people who can justify the cost. There are items in this room that you do not see every day.
So, if you are not interested in Marty McFly's sneakers, or if you are not the typical sneakerhead who loves to chase up exclusive styles for a high price? Does the American Eagle customer even care about these expensive sneakers? Lopez decided to investigate himself by testing his customers' clothing before signing up for the partnership.
"I began to notice that 4 out of 10 people who went to my store already wore American Eagle products," says Lopez. "That's where it made sense to me "While the American Eagle customer may only want to buy the brand's affordable jeans, Lopez is confident that anyone can appreciate the presence of the pop-up shop. I'll come and buy a $ 500 shoe, but more often Not. Someone comes here and says, "Ah man, that was a cool experience that I really want to try."
There is an infinite selection of sneakers on the market where every man can find a pair that suits style and needs. The comfort of a sneaker is unmatched by any other footwear, and much like a man buys jeans that are comfortable with an attractive look, Lopez says the right sneaker can "change things" and increase self-esteem.
While it's important to choose a pair of sneakers that will interest you the most, if you're not sure which sneaker type is the most timeless, Lopez will beat the Adidas PW Human Race NMDs and Air Jordan 1 and 11 in front of sneakers.
"American Eagle is an American brand and Urban Necessities is an American dream. They just mix well with each other. I think that's just the beginning, "says Lopez the day before the grand opening. "We are very focused on changing the experiences and expectations of retailers. I think if we open the store tomorrow, that's a crucial moment in retail – we'll change it!