After American Apparel closed its business in 2017 (RIP), the brand came quietly back from the grave and opened its website a few months later with a campaign announcing "We're back to basics". Your new focus? Core Essentials Like Solid T-shirts and Hoodies. In other words, the kind of clothes you can definitely work with, but without the qualities that you can talk about.
But now American Apparel 2.0 is venturing into new territory – the brand has just dropped FORWARD, a collection of, men's and women's workout wear that * is * meant for sweating. (Side note: Band.do has just launched its first loungewear line, which is also worthwhile.)
[19659002([19459004(Photo:AmericanApparel  The fabrics include the classic boxing-inspired flyweight gear, in addition to AA's standard cotton spandex and characteristic shiny nylon fabric. The clothing is very American Apparel, with options such as a metallic singlet, a cotton spandex Cycling pants printed with rainbow and a neon vinyl fanny pack.
Best of all, everything is cheap as you may remember from the early days of American Apparel – prices range from $ 28 to $ 38 (PS These black leggings are under $ 30 is also a bargain.)
Photo: American Apparel
Next to the st The company launches a "How We Play" campaign that introduces Instagram-casted models far more diverse than before. In the past, brands like Paralympics athlete David Brown and the yoga teacher and body-influencing influencer are Luisa Fonseca from @curvygirlmeetsyoga "http://www.shape.com/sites/shape.com/files/u155180/aa_hwp_savannah_kendall_2_2.jpg"/>
When you shop In the collection there is no time like in the present. With the promo code PREZ40, American Apparel is offering a President's Day Sale with a 40% discount on the entire city by 20 February. Translation: Could buy two pairs of hot shorts as well.