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Amazon launched Belei, its first in-house skincare line



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Photo: Amazon

Amazon is already a major skin care destination because every major brand is also an obscure find. While several beauty brands are exclusive to Amazon, the company has not launched its own skincare line to date. Today, Amazon marks its path to skincare with its new brand Belei. (See also: This anti-aging serum has more 5-star ratings than any other skin care product on Amazon)

The new line of products includes 12 products, including makeup wipes, serums and treatments, each with an ingredient list, that reads like a "skin care bug hits". The line's eye cream contains only a mixture of three peptides, hyaluronic acid and caffeine. Two of the new moisturizers, Belei Retinol Refining Moisturizers and Belei Bio-Complex Moisturizers contain both hyaluronic acid and squalane, a fat molecule that maintains skin hydration and neutralizes environmental damage ,

Despite the usually expensive anti-aging ingredients, the products are surprisingly cheap. If the $ 1

66 price kept you from succumbing to the hype surrounding SkinCeutical's CE Ferulic, you might feel different from a $ 40 Belei dummy with a free 2-day shipping. (See also: Thousands of Amazon customers are obsessed with this beauty product under $ 10.)

Based on our own behaviors at Amazon (Shoutout on Core 10 leggings), Belei will live the same way – or at least skin alter – as it does sounds. In case you need more reasons to chew after the new line, all products are shipped in recycled packaging, are fragrance-free and have not been tested on animals. If you want to give it a try, you will not waste time – each product is currently eligible for a 25% discount promotion when placed in your shopping cart.


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