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Address the needs, wishes and wishes of your older customers for maximum effectiveness



As you train older clients, what is the ultimate result you want to achieve? Should it be "fit" or "healthy" or even "functional"? These are all valuable goals and maybe even terms that your older clients use, but they are too broad and too poorly defined to be really useful.

A more effective approach is to focus on the functional enhancements that can be achieved through exercise, as these appear to be the most motivating for older adult clients. However, people interpret the physical function differently. To really motivate people to exercise or maintain their exercise programs, it is helpful to find out what matters most to each individual. A helpful framework for doing this is to address their needs, Likes and (NLW for short).

Needs

These are basic activities of everyday life (ADL). These include activities that everyone must do to look after themselves and live independently, such as climbing stairs, transporting food, working in the garden, dressing, bathing, driving, and all the other day-to-day tasks that many of us take for granted. It is likely that some of your customers are struggling to carry out some of these ADLs, and they fear that they might lose their independence.

Likes

These are the activities that give joy and meaning to everyday life. They vary considerably from person to person and typically include occupations, hobbies, sports, recreational activities, travel and more. You can play subordinate activities such as golf, playing with grandchildren, traveling, gardening and painting, or more robust activities such as tennis, hiking, skiing and heavy gardening. If we can not do these activities, life becomes pretty boring and boring. What do your customers like to do? If you do not know, ask her. Do not talk about ADL, but talk about how the exercise will help you to do things that you already do, such as: For example, raise a grandchild and then adjust your exercise programs to make things easier. We will not enable every customer to ski, but if this is an activity that your client loves, it's your job to make sure he or she does it well for as long as possible. 1

9659003] Wants

What do your customers want to achieve? These can be activities that have given up because they have become "too old". They may have been an outstanding tennis player in their 20s or loved water skiing when their kids were young, but gave up as they got older. These could also be things they always wanted to do but could not because of time, money or other constraints. Now that they have reached a more mature level in their lives, they have more time and money, so often they can only hold back their physical abilities.

Think of an amazing adventure trip that you might like to continue day, such as hiking Machu Picchu, backpacking Grand Canyon or exploring the Galapagos Islands. Now imagine that you are 70 years old with the time and money to make this amazing experience, but you are physically unable to. One of my clients traveled to Vietnam to explore the world's longest cave with his son-in-law and teenage grandchild when he was 79 years old! These are the experiences we all have when we are older, and which are most motivating for people to start or continue a training program in their later years.

The NLWs use

Begin your customers to evaluate NLWs from the beginning. Instead of discussing body fat, building muscle or getting fit, talk to your clients about the life activities that are important to them. Here are some questions to get them talking:

  • What are you doing regularly (hobbies, sports, or recreational activities)?
  • What tasks do you fight on a typical day?
  • Are there any activities that you have given up in the last few years because you could not physically do them anymore?
  • What do you really want to do, but you do not feel physically? able to do right away?

It is a trajectory. Your customers not only think about today, but about the rest of their lives. Conduct the conversation over the next five to ten years, reflecting the last five to ten years. How do you want to look these future years? Which life events do you want to be prepared for? What happens if you do not exercise? What would your life look like if you regularly follow a healthy exercise plan?

Focus on the positive. Despite pain and gray hair and wrinkles, the later part of life can be the most fulfilling. Exercise can help clients ensure that they are able to fulfill the dreams and expectations that they have for themselves. Focus on the likes and desires that are communicated to you in the conversation.

Build a culture around the NLWs. At our facility, conversations with clients focus more on their life experiences than anything else. We use this as a litmus test for the effectiveness of our programs. It is their daily life experiences that drive our programming and they should regularly tell us about new things they can do or things they can do now because they are healthier, more spirited, and more energetic.

Don, for example, got upset in one day because he was able to tie his own shoes and get his golf ball out of the cup after he had sunk a long putt (something he did not do before could, which greatly affects him embarrassment). Another customer, Susan, could not wait to tell us that although she was the oldest and smallest person on her Arctic cruise, she was the first to jump straight out of the small Zodiac boat when she landed People who are half their age. And another customer, Mark, sent us pictures of him and his daughter on Mount Kilimanjaro. These are all clients who did these things because they trained with us. We love these stories and share them with others as a source of motivation.

Learn more about the Senior Adult Training Program in the ACE Mover Academy at IDEA World.


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