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ACE Insights | Summer success: Optimal customer programming for warm weather



Summer is finally here! With the warm weather, your customers' usual program will also change as outdoor activities, summer festivals, beach day and weekend trips, long vacations, and summer activities for their children will eventually compete in the gym. But do not let your customers lose focus and write off the summer as a lost reason for your fitness. Instead, use the irregular summer schedule to round up and down the gym. Here are a few tips to keep your customers motivated and active throughout the summer:

  • Set new goals and develop a summer plan: With summer at mid-year, it's a good time Thinking about the topic Goals set at the beginning of the year celebrate successes, make a subsequent fitness assessment, and set new goals for the second half of the year. Take the time to develop a summer plan once these goals are set. Create a summer calendar that records any days or weeks when your customer is out of town or has limited time to exercise. Develop an action plan to keep you fit during those busy weeks, as well as ideas for overcoming potential obstacles. Remind your customers that a lot of exercise is better than none. Emphasize how important it is to schedule at least a day of exercise in these labor-intensive weeks to avoid muscle, strength and cardiorespiratory fatigue, weight training, playground training or intense pool training. Also, take some time to occasionally organize nature trails, hikes, or outdoor sports activities that your clients can join together. When planning outdoor activities or workouts, consider the morning or evening hours to avoid the hottest part of the day, and encourage participants to take frequent water breaks throughout the workout. Consuming sports drinks during intense workouts of 60 minutes or more may be helpful in replacing electrolytes lost through loss of perspiration If your customers may not be spending so much time at the gym, consider including HIIT workouts in your workouts. HIIT can produce cardiovascular adaptations that resemble a steady-state endurance program, but in less time and with less overall training volume. Additional benefits of HIIT include increased aerobic capacity (Gibala and McGee, 2008), increased oxidative muscle capacity (Gibala et al., 2006), and improved body composition (Gremeaux et al., 201
    2). Add strength training to HIIT training by incorporating strength exercises into the low-intensity intervals.
  • Create Travel Trainings: Create quick and easy workouts that your customers can travel with. Design programs that require little space and equipment, such as For example, programs for body weight or resistance band that can be performed anytime, anywhere.
  • Encourage customers to try a different gym on vacation: For those who prefer a You can use fitness facilities or plan longer vacations, identify potential gyms or training studios where your customers can get a guest pass or temporary membership , Take some time to explore the area and contact the facilities for pricing and guest requirements. Providing this information to your customers shows an investment in their goals and supports their overall programming. Also, consider finding specialized training facilities that offer unique programs or courses to identify exercise opportunities your customers may not have tried in the past.
  • Summer Challenges: Motivate your customers through summer challenges. With Activity Monitors, you can create a weekly step goal that you want to achieve, create a weekly training challenge that your clients can complete at home or on vacation, or develop a training program to prepare for a race that takes place at the end of the race , Summer challenges can help your clients stay on the right path towards a weekly goal and keeping track of the full summer progress.

Summer can be a challenging time to focus on fitness. By helping your clients set goals and create a summer action plan, you can encourage them to make fitness a priority and keep it moving throughout the summer. No matter which strategies you use, take advantage of the sporadic nature of the summer months to improve your clients' training and encourage them to try something new. Keep up the momentum throughout the summer by developing creative training solutions to ensure your clients stay focused, invested and motivated to achieve their goals.

Would you like to get in touch with your customers for the best results? Learn more about the ACE IFT ® model and learn how to program more efficiently for customers of all levels of fitness in our Principles of Personal Trainer Program Development course.

References

Gibala, M.J. et al. (2006). Short-term sprint interval compared to traditional endurance training: similar initial adjustments to human skeletal muscle and exercise performance. The Journal of Physiology, 575, 3, 901-911.

Gibala, M.J. and McGee, S.L. (2008). Metabolic adjustments for short-term high-intensity interval training. Exercise and Sports Sciences Reviews 36, 2, 58-63.

Gremeaux, V. et al. (2012). Long-term interventions with optimized high-intensity interval training improve body composition, cardiometabolic risk, and exercise parameters in patients with abdominal obesity. American Journal of Physical Medicine and Rehabilitation, 91, 11, 941-950.


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