After 20 years as a health and exercise specialist, I look back on my early years and sometimes wonder how I did it. To help you move faster to a more comfortable place in your career, here are four things I would have liked to know when I started my fitness career.
. 1 It's not about the equipment (even if it seems like it).
Many gyms and studios boast the great facilities they offer, and many complain that they can not get in shape because they can not. I have no home equipment. The reality is that despite the variety of fitness equipment, none of them is necessary for a healthy life. Everyone needs a consciousness and a permanent connection to their emotional motivators. This is the main reason why fitness is important or, as I call it, the "emotional relevance of exercise". Without knowing what really motivates one to seek health, the inevitable obstacles of life will easily throw her off track.
. 2 Selling is not such a big deal.
One of the most difficult aspects of a beginner is to sell oneself well. Rick Richey, owner of the ReCover studio in New York City, considered the prices of his gym too high. Therefore, he was always uncomfortable asking for the sale. If he could talk to his younger self today, he would say, "Can you control the price of training? Stop putting your discomfort on others, just give the price and let them decide if they're too high. We can only offer the best service and increase our value.
What helped me to pass on the idea of selling my services was to note that people are willing to pay a premium for something if they want it strong enough. The key to me was, from an inner sense of excuse, to set up and change workouts by developing a higher perceived value before ever asking about the sale. This simple shift brought most potential customers to the point "Where do I log in?". The enthusiasm for the journey made the difference. Instead of focusing on "what" the training would do for them, I would find out "why" it was important to them and then talk to them about the value of training.
3. Social Contagion Theory
As we guide change, we need to examine the social, family, and professional networks that our customers interact with. In 2007, researchers found that the likelihood of people becoming overweight increased by as much as 57% if a friend or family member also became obese over a period of time. It's a bit like peer pressure, but more insidious, as the influence is more passive than active. And the closer our relationship to an individual is, the more his behavior affects our behavior. At the beginning of my career, I did not look at the home support network, the office environment (eg the availability of junk food) and the type of activities that clients share with their friends (eg walking or drinking). These are all tremendously influential factors in behavioral change, and we need to examine them with the clients to help them overcome difficult circumstances.
4. Fitness is not just about training or instructor .
Without a marketing plan, a place to do business, and someone to keep the place clean, we can not have a fitness hit. As a health and exercise professional, you are the focus of attention during a lesson or training, but all other aspects of customer experience in the business world are also important. Steve Feinberg, founder of Speedball Fitness, says, "I wish I understood the politics behind the fitness industry earlier. This would help me a lot in my career as a fitness professional. There are trained personal trainers and exercise scientists, and then there are the talented performers and class leaders. "In other words, more than a highly skilled health and exercise professional is needed to provide the client with an exceptional and effective experience. Make sure you surround yourself with the best team you can find.
It's never too late to learn and expand your customer offer! Take a look at other ACE Certification or ACE Specialist programs, such as the Corrective Exercise Specialist program.