As a health and exercise professional, social media can often be a catch in trying to balance out negatives and positives.
For example, you've probably heard your customers about the potential negative and may have warned about the effects of too much screen time, including increased risk of depression, anxiety, stress, low self esteem, and bad moods. You can even help your customers limit the time on their cell phones to improve mental health and sleep quality.
But you also know that social media is at least partially a critical component of any health and physical activity business. This is a cost-effective and easy way to market and communicate with current and potential customers.
Although you may not be able to completely cut out social media, this article describes how you can spend much less time on social media marketing while still getting the same, if not better, impact. You may find that your own mental health and productivity are improving, and you'll be more successful than spending hours liking, commenting, tweeting, and posting.
Limit your time on social media
will spend about five years of his life in social media, according to the marketing agency Mediakix. To regain this time, you have to set limits yourself.
- Plan your social media time the same way you plan every other part of your work day, including appointments with clients or meetings with colleagues. For example, schedule an hour each Monday to create all of your social graphics and categorize your photos for the week.
- Disable notifications on your phone. The thrill you get when you see a little red alert causes you to return to your phone and get hooked into the social media. You want to be timely when answering inquiries, but you do not want to check your account every 5 minutes. It can be difficult to measure how much time you actually spend on social media. If you set a timer or use apps that track the use of your phone, you can get a more objective picture. An added bonus: long-term customers will often come in and answer questions or give feedback before they have to ̵
Work Smarter, Not Harder
Limiting your time on social media is effective for you and your mental health, but to achieve your career goals, efficiency is the key.
- Plan your posts. Go back to your weekly schedule and schedule the posts on the days and times you've reserved for social media at least a week in advance. Facebook allows you to set a date and time when your post will go live. Your audience will not be missed and you will not have to spend hours a day on multiple platforms. For other social media, such as Twitter, you can plan to use third-party apps, such as Hootsuite Posts, from multiple accounts.
- Create all graphics at once. Social media is an image-oriented world, and your posts are highlighted only through photos, graphics, videos, and more. However, these can be the most time-consuming tasks. It can be tempting to immediately create a graphic or take a photo and publish it right away, but you'll save a lot of time and energy if you create it in advance. You can also save time by using apps and programs like Canva that include free templates for social media, email, blogs, and more.
- Keep videos short and sweet. Videos and images attract a lot of attention in social media, but that does not mean you have to spend hours editing. Create short clips instead of long, heavily edited tales or use an app like Boomerang for a fun mini video.
- Save everything. You are constantly coming across articles that are great to share or from which you can draw quotes for your social media, but you do not have the time to read or gather them now? Use webclippers like Pocket or Evernote, or the Favorites section of your bookmarks in your web browser, to save them for later. Many of these apps have tagging and categorization so you can easily find what you need to create social media posts.
- Reuse old content and use the same content on multiple platforms. If you're on multiple platforms like Twitter, Instagram, and Facebook, do not be shy about using the same content for everyone. Your followers are likely to vary, ensuring your message reaches everyone without having to re-create the work for each social media account. You may need to customize some features for specific platforms, but you'll save time if you share the same. You can also old content, such as. For example, blog posts that are evergreen or reuse a throwback photo.
Let It Go
One last piece of advice: If you can not manage this social opening app on your phone, you should delete it. You can still do everything on your computer, and you'll probably spend less time scrolling, if that's less convenient.