Courtesy of Instagram / Girl Scouts of Colorado
As if one of As we needed more incentives to buy boxes and boxes of Girl Scout biscuits, a 5th gen marketing genius invented their Samoa packaging the BEST way.
Colorado-based "cookie CEO" Charlotte Holmberg – who earned the title after selling Mo more than 2,000 boxes in 2018 – increased her game in the New Year. The elementary student transformed her Momoas into Samoas and reworked her packaging to include Aquaman star Jason Momoa. Not surprisingly, they fly from the figurative shelves.
Holmberg happened to have a marketing expert on her sales team – her mother – and after discovering a few Momoa Samoa memes, she considered the rebranding. The couple printed a photograph of the Aquaman star on the classic violet wrapper, and suddenly everyone wanted a box. It's definitely about more than craving cookies. "The mothers are really excited and say they need them!" Charlotte told Denver's 9News. "The girls want to buy something because he's at the front, and the boys also want to buy something because he is so, he could be as if they were their favorite characters."
The Girl Scouts of Colorado posted a shot of Charlotte next to her momoas and two local news anchors. "Thanks to Kim Christiansen and Kristen Aguirre from 9NEWS (KUSA) for supporting Girl Scout Charlotte and buying a package from Jason Momoa Samoas!" the booked account
And while sales have been skyrocketing with Holmberg's invention, there has been some controversy. Not everyone is enthusiastic about the marketing tactics of the Girl Scout, as evidenced by the comment section of the GSOC Facebook post. "Expect a letter from Warner Bros. one," wrote one user. "Ugh, not fitting," added another.
This is not the first time a scout has been creative this marketing season. In February, Kiki Paschall remixed Cardi B's "Money", an action that caught the attention of the rap queen as well as sold her share.